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Automotive Infotainment Testing Platform - Top Drivers and Market Growth by Technavio
[August 14, 2017]

Automotive Infotainment Testing Platform - Top Drivers and Market Growth by Technavio


Technavio market research analysts forecast the global automotive infotainment testing platform market to grow at a CAGR of more than 11% during the forecast period, according to their latest report.

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Technavio has published a new report on the global automotive infotainment testing platform market f ...

Technavio has published a new report on the global automotive infotainment testing platform market from 2017-2021. (Photo: Business Wire)

The market study covers the present scenario and growth prospects of the global automotive infotainment testing platform market for 2017-2021. The report also lists the Americas, EMEA, and APAC as the three major geographic segments. The Americas and EMEA together accounted for about 75% of the total market in 2016 and are expected to continue to do so during the forecast period. High revenue by these regions is attributed to high penetration of advanced infotainment system through luxury cars.

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Technavio analysts highlight the following three market drivers that are contributing to the growth of the global automotive infotainment testing platform market:

  • Rise in adoption of cloud technologies and IoT
  • Software defined instruments allow use of same hardware module to test multiple wireless standards
  • Innovation in OS to drive infotainment testing platform market

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Rise in adoption of cloud technologies and IoT


Mobile network operators (MNOs) are increasingly adopting cloud-based M2M platforms that help them reduce capital expenditure and time-to-market for product or service launches. Cloud-based platforms help MNOs manage, assemble, and develop services. In addition, the platforms help telecommunication operators integrate, develop, market, and support M2M connectivity and cloud services across business segments, such as retail and automotive. For instance, Axeda (News - Alert) (acquired by PTC in 2014) and Jasper Wireless have partnered and adopted M2M cloud-based strategies, which help MNOs manage services offered to customers and maximize their revenue.

According to Siddharth Jaiswal, a lead analyst at Technavio for automotive electronics research, "These services which are specific to the use of the cloud for collaborative development of new connected car platform ecosystems are expected to propel the growth of the infotainment testing platform market in leaps and bounds in the projected period."

Software defined instruments allowing use of same hardware module to test multiple wireless standards

The infotainment system saw a significant evolution in terms of technology adoption from wire-based functions to wireless functions. The growing support for multiple wireless standards in the vehicle infotainment system was the challenge for the car infotainment testing platform providers. The need for efficient and multiple testing gave birth to software defined instruments for testing purposes in the automotive infotainment testing platform market.

Software defined instruments provide flexibility to testing and help to reduce the cost by allowing testing of multiple wireless modules with a single hardware. These software defined instruments configure the functionality of the hardware through software. Additionally, software defined instruments have the advantage of scalability for future evolution in wireless standards.

Innovation in OS to drive infotainment testing platform market

Traditionally, competition among the automotive manufacturers was limited to the engine capacity, acceleration, and horsepower of the vehicle. But, recently, there has been a shift in the focus of consumers and OEMs to what is behind the vehicle's dashboard. A budding area of competition among both automobile manufacturers and car infotainment system manufacturers is the software or OS used in the vehicle infotainment systems.

Currently, the platforms for vehicles' OS are QNX, Windows CE, and Linux. However, Android (News - Alert) (a Linux based OS) offers tons of features to the vehicle infotainment system such as application support, touch, and notifications. As a result, automobile manufacturers want to control the OS on which their products run, in turn using it as a product differentiator or as a competitive edge over their competitors.

"This development of the OS segment is expected to drive the infotainment testing platform market as it will give manufacturers more freedom to integrate connectivity functions with other functions and move towards the objective of a holistic system, which will drive autonomous vehicles in the future," says Siddharth.

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