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TDG: Binge Viewing is Pervasive, Though Age Plays a Key Role in FrequencyPLANO, Texas, Aug. 9, 2017 /PRNewswire/ -- According to new research from The Diffusion Group (TDG), binge viewing — that is, viewing more than one episode of a TV series back to back — is rapidly becoming universal, with nearly nine-in-ten ABUs binging at least occasionally. But the frequency of binge viewing skews strongly in favor of younger adults. These insights are from TDG's latest report, Binge Viewing - A Consumer Snapshot. TDG's new analysis identifies and profiles three groups of adult broadband users in terms of their binge viewing habits.
Importantly, TDG analysts found that the frequency of binging is strongly correlated with the viewer's age. For example, 58 percent of Heavy Bingers are between the ages of 18 and 34, while 56 percent of Light/Non-Bingers are age 45 and older. "The fact that 31 percent of Heavy Bingers are between th ages of 18 and 34 further illustrates just how different millennial viewing habits are from those of older generations," notes Michael Greeson, President and Principal Analyst at TDG. "For more than a decade, TDG has predicted and observed a structural transformation in what it means to 'watch TV,' with viewing behavior slowly changing from an activity defined by flipping between different live shows on different networks, to one characterized by on-demand binging of individual series." As these consumers age and younger generations steeped in quantum habits follow behind them, Greeson argues that this behavior will only become more prominent, further impacting programming and distribution strategies. TDG's latest analysis of contemporary viewing behavior, Binge Viewing - A Consumer Snapshot offers deep insight into the different segments of binge viewers — who they are, how they behave, and what drives their decisions and preferences. For more information about this new report, please contact [email protected] or call 469-287-8050. Contact: About TDG Research View original content with multimedia:http://www.prnewswire.com/news-releases/tdg-binge-viewing-is-pervasive-though-age-plays-a-key-role-in-frequency-300501969.html SOURCE TDG Research |