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College Football Playoff Enters Into Exclusive Agreement With OptionIt to Become Official CFP RSVP Marketplace Provider
[August 08, 2017]

College Football Playoff Enters Into Exclusive Agreement With OptionIt to Become Official CFP RSVP Marketplace Provider

CHICAGO, Aug. 8, 2017 /PRNewswire/ -- OptionIt, the leading provider of access to the most in-demand sporting events, in a multi-year arrangement with the College Football Playoff (CFP), today announced the launch of its CFP RSVP platform, an early reservation marketplace that allows fans to reserve face-value tickets to the College Football Playoff National Championship to be held Monday, January 8, 2018, at the new Mercedes-Benz Stadium in Atlanta, Georgia.

CFP RSVP brings fans an engaging experience, allowing active buying and selling of ticket reservations throughout the season. Through the OptionIt platform, any fan holding an RSVP for a team that advances to the College Football Playoff National Championship will be guaranteed the right to purchase a ticket for face-value, forgoing the expensive secondary market.

Starting Tuesday, August 8, 2017, fans nationwide can go to to purchase an RSVP to the 2018 College Football Playoff National Championship. If the selected team wins a Playoff Semifinal, fans with an RSVP will be charged for a face-value ticket. If the team does not advance, the RSVP expires and the fan forfeits only the RSVP fee.

RSVPs are available for 100 Level seats, starting at only $24. After purchasing an RSVP, fans have the option to relist and sell for any price of their choosing. OptionIt's platform ensures all options are securely held and individually accouned for, eliminating the risk of fraud.

"We are pleased to offer fans the ability to affordably reserve face-value tickets," said Bill Hancock, Executive Director of the CFP. "We want to provide an opportunity for as many fans possible to attend the national championship game, and CFP RSVP eliminates the uncertainty of ticket availability for many fans."

"OptionIt is proud to be in a long-term relationship with College Football Playoff. We expect to increase fan engagement and demand while providing a unique avenue for both marketing and incremental revenue," said Timothy Boyle of OptionIt. "While fans typically clamor for access to astronomically expensive tickets on secondary markets, the average fan can now save money by buying RSVPs. The OptionIt market, including CFP RSVP, is a pre-primary market, which seeks to protect rights-holders from losses incurred by the ever-burgeoning secondary market, while captivating teams' biggest fans."

About OptionIt
OptionIt offers consumers access without obligation to the most in-demand consumer goods, services, and events. For sports fans, this means that for an up-front fee, you can reserve access to a guaranteed ticket for a post-season game months before they go on sale. Through official partnerships, fans can remove both the guess work and the last-minute scrambling by locking in access and price through the purchase of an option. More information about OptionIt is available at or by contacting

About the College Football Playoff
The College Football Playoff matches the No. 1 seed vs. No. 4, and No. 2 vs. No. 3 in semifinal games that rotate annually among the Chick-fil-A Peach Bowl, Goodyear Cotton Bowl, Capital One Orange Bowl, Allstate Sugar Bowl, Rose Bowl Game presented by Northwestern Mutual and PlayStation Fiesta Bowl. This season's semifinals will take place Monday, January 1, 2018, at the Rose Bowl presented by Northwestern Mutual and the Allstate Sugar Bowl. The national championship game will be Monday, January 8, 2018, at Mercedes-Benz Stadium in Atlanta.

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