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Affinion Insurance Solutions Wins Gold at 2017 PIMA Awards for its Digital Marketing Campaign
[August 08, 2017]

Affinion Insurance Solutions Wins Gold at 2017 PIMA Awards for its Digital Marketing Campaign


STAMFORD, Conn., Aug. 8, 2017 /PRNewswire/ -- Affinion Insurance Solutions (a service of Affinion Benefits Group) won two awards at this year's Professional Insurance Marketing Association (PIMA) Mid-Year Meeting and Trade Show. The company's personalized video marketing strategy earned the Gold award in the E-Commerce Website category and the company's direct-to-consumer Information Package won the Bronze award in the Single Channel Marketing category. The PIMA Marketing Methods Competition presented awards for direct marketing efforts that produce measurable results and display best-in-class creative strategies.

The E-Commerce Website category recognized web-based enrollment promotions. Affinion's award-winning entry was an email campaign, in conjunction with Allied Solutions, targeted at active members of credit unions with marketable email addresses. The marketing campaign utilized a strategy of deploying a series of three emails, featuring high-touch and high-affinity member-personalized videos. This successful approach showcased Affinion's knowledge and experience with delivering top-rated products and partnering with highly rated carriers to fuel credit union growth.

The Single Channel Campaign category placed all strategy and creative emphasis on one marketing media to drive response. When creating the Information Package, Affinion focused on three key selling points to create a profitable direct-to-consumer mail campaign: powerful product positioning, ease of enrollment, and the insurance company's brand.

"It was truly an honor to receive these awards because the PIMA Marketing Methods Competition recognizes the totality of our marketing teams and talent," said Sally Dickter, Affinion's Senior Vice President of Insurance Marketing.  "This Gold Award was won by thecreative skills, strategic planning, analytical expertise, and technology talent of everyone behind the personalized video marketing campaign.  That these awards were voted by our industry peers — from among a large number of outstanding entries – only adds to our pride and gratitude." 

For over a decade PIMA's Marketing Methods competition has given over 100 member companies an opportunity to compete head-to-head and award those whose marketing results, strategy and creative execution set the industry standard.  Entries were received this year from insurance third-party administrators, brokers, agencies, insurance companies, and support service providers.

Winners of PIMA Marketing Methods awards were determined by an independent panel of professionals from organizations that source, underwrite, and market insurance, including: Kelly Abeles of AIG; Angela Daisy of Value Group Direct; and Fred Hron of Forrest T. Jones & Company, Inc.


About Affinion Insurance Solutions
As a market leader with 45 years of experience, Affinion Insurance Solutions ("Affinion Benefits Group") enhances the value of its partners' customer relationships with insurance programs that increase customer engagement and loyalty. Affinion Insurance Solutions is one of the largest insurance third party administrators in the country, and is dedicated to planning, producing, and analyzing thousands of insurance marketing campaigns annually. Affinion Insurance Solutions' time-tested insurance products from top-rated carriers include: Accidental Death and Dismemberment Insurance, Term Life, Hospital Accident Protection, Recuperative Care Plan, Simplified Issue Term Life and Graded Benefit Whole Life Insurance. Affinion Benefits Group (an Affinion Group company) holds the prestigious ISO 27001 certification for the highest information security practices and is PCI compliant. For more information, visit http://www.affinioninsurancesolutions.com.

About PIMA
The Professional Insurance Marketing Association (PIMA) connects and empowers leaders in the affinity benefits industry to thrive in a dynamic marketplace. For more information, visit the PIMA web site at http://www.pima-assn.org.  

About Allied Solutions
Allied Solutions provides insurance, lending and risk management solutions to more than 4,000 financial institutions in North America. Dedicated to helping their clients grow, protect and evolve their business for more than 35 years. Allied delivers solutions that are rooted in proven expertise and customized to support each clients' objectives.  Allied Solutions is a wholly owned and independently operated subsidiary of Securian Financial Group. For more information you can visit www.alliedsolutions.net.

View original content:http://www.prnewswire.com/news-releases/affinion-insurance-solutions-wins-gold-at-2017-pima-awards-for-its-digital-marketing-campaign-300501105.html

SOURCE Affinion Insurance Solutions


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