TMCnet News
Toluna Launches Transformative DIY Community Product; QuickCommunities is the Latest Addition to Toluna's Insight PlatformWILTON, Conn., Aug. 7, 2017 /PRNewswire/ -- Toluna, industry pioneer and leading provider of on-demand, real-time digital consumer insights, announces the launch of QuickCommunities. This ground-breaking, do-it-yourself (DIY) product enables you to build, create and recruit your target consumers into a custom community experience for real-time discussions, events and/or focus groups. QuickCommunities is the latest addition to Toluna's real-time digital insights platform, QuickSurveys. This unique combination of quantitative and qualitative tools allows you to build upon survey feedback and obtain deeper insights, in real-time, allowing you to make better business decisions faster. The platform integrates with Toluna.com, the world's largest social voting community. It's this integrated digital approach that delivers true real-time consumer insight. Toluna is a longstanding provider of community-based research approaches, and powers more than 200 custom TolunaCommunities globally. Now in addition to this long-term community offering, Toluna provides customers with the ability to quickly engage with hyper-targeted consumer audiences via real-time surveys or leverage QuickCommunities to engage in surveys in addition to on-site discussions. "Toluna is transforming how insights are generated by making it easy for any company to garner actionable insights on demand about consumers – anywhere in the world – most important to their bsiness," said Frédéric-Charles Petit, CEO, Toluna. "We have designed our real-time, DIY research platform to provide a full suite of tools that made market and customer intelligence more accessible, accurate and affordable so businesses can confidently engage with precisely targeted consumers as they wish, and obtain actionable information that informs important and ever-more real-time brand decisions." Toluna leads in technology innovation that reduces cost while increasing speed, easily scaling to global, qualified audiences with insights delivered in just hours. With Toluna, companies can power agile research programs to deepen consumer knowledge to improve business decisions. QuickCommunities capabilities are:
"Toluna QuickCommunities creates an instant brand advisory board for businesses to gain a deeper understanding into customers and prospects," said Phil Ahad, SVP, Digital Products, Toluna. "It eliminates budget and time-to-launch barriers that companies often face in adding the richness of qualitative insights to research programs. QuickCommunities helps them to go beyond the transaction and learn the 'why' behind consumer sentiment and action." About Toluna View original content:http://www.prnewswire.com/news-releases/toluna-launches-transformative-diy-community-product-quickcommunities-is-the-latest-addition-to-tolunas-insight-platform-300500230.html SOURCE Toluna |