[August 01, 2017]

HubSpot Wins ROI Award

Nucleus Research Technology ROI Award winner Accrosoft deployed HubSpot (News - Alert) Marketing, replacing a less integrated solution with a marketing automation solution that increased productivity and drives further growth. Accrosoft achieved 884% ROI by avoiding additional hires, increasing data capture and improving tracking and reporting.

A software-as-a-service (SaaS (News - Alert)) provider, Accrosoft offers software development and design, project management, risk mitigation and UX/UI design services. The company decided upon a new solution that would integrate and automate solutions, be cost effective and help to position Accrosoft as a thought leader, recognizing the need for a marketing automation solution that would increase the productivity of marketing and drive future growth.

"The company had previously relied on a collection of disjointed solutions that soiled customer data. With HubSpot, Accrosoft avoided having to add new marketing staff, improved reporting and content output all while increasing theirnumber of contacts and business leads within the first six months of deployment," said Moira Smalley, analyst at Nucleus Research.

Nucleus Research analysts perform an independent ROI assessment calculating the actual business benefits and ROI achieved by the project. Each submission is reviewed and evaluated by the Nucleus Research analyst team and the winners are chosen based on the ROI achieved.

Read more about Accrosoft and HubSpot at: https://nucleusresearch.com/research/single/HubSpot-marketing-roi-case-study-accrosoft/

More information about the winners can be found at www.ROIAwards.com

About Nucleus Research

Nucleus Research is a global provider of investigative, case-based technology research and advisory services. We deliver the numbers that drive business decisions. For more information, visit NucleusResearch.com or follow us on Twitter (News - Alert) @NucleusResearch.

View source version on businesswire.com: http://www.businesswire.com/news/home/20170801006242/en/

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