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Lattice Engines Wins SIIA CODiE as Best Sales & Marketing Intelligence SolutionSAN MATEO, Calif., July 27, 2017 /PRNewswire/ -- Lattice Engines, a leading provider of revenue acceleration solutions, announced today that Lattice Predictive Insights Platform has been named the best Sales & Marketing Intelligence Solution of 2017 in the 32nd annual SIIA CODiE Awards. The CODiE Award is the only peer-recognized program in the content, information, education, and software technology industries - one where end users vote for the best. The Award recipients represent the companies producing the most innovative businesses technology products across the country, and around the world.
"We have invested heavily in building the industry's best AI platform for B2B revenue acceleration and thrilled to see this validation by end users," said Shashi Upadhyay. "Combined with our recent placement as Leader in the Forrester Wave for Predictive Analytics and our high customer ratings on G2Crowd, this win provides great validation that Lattice is the number one choice for B2B sales and marketing teams." Fortune 500 companies like Dell EMC, Paypal and Staples and high growth brands like Dropbox, Hootsuite, and Citrix use Lattice to accelerate revenue via more effective sales and marketing programs – ultimately resulting in 2x increase in conversions, 35% higher deal size and 10x increase in revenue. The industry-recognized and award winning Lattice Predictive Insights Platform enables customers to create unlimited segments using a combination of Artificial Intelligence and the Lattice Data Cloud, which provides more than 16,000 attributes on 200 millon companies globally, and their own internal data, including MAP/CRM data, transaction data, product usage data, support and service data, etc. The segments are then made available in company's execution systems (e.g. marketing automation, CRM, or ad targeting platforms) to enable teams to run hyper-targeted campaigns across the entire buyer's journey - from awareness to engagement to conversion to expansion. "SIIA's 2017 Business Technology CODiE Awards recognize the companies that are at the forefront of our business innovation. These companies are shaping the future of how we conduct business, and it is truly an honor to recognize these products through the CODiE Awards," said Ken Wasch, President, SIIA. The Software & Information Industry Association (SIIA), the principal trade association for the software and digital content industries, announced the full slate of CODiE winners during a special Award Ceremony in San Francisco on July 25. The SIIA CODiE Awards are the industry's only peer-reviewed awards program. The first-round review of all nominees is conducted by software and business technology experts with considerable industry expertise, including members of the industry, analysts, media, bloggers, bankers and investors. The scores from the expert judge review determine the finalists. SIIA members then vote on the finalist products, and the scores from both rounds are tabulated to select the winners. 60 awards were given this year for products and services developed specifically for B2B software, information and media companies. More information about the Awards is available at: siia.net/CODiE. Details about the winning products can be found at http://www.siia.net/codie/2017-Winners About the SIIA CODiE™ Awards About Lattice
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