[July 27, 2017]

Nrby Appoints Alla Berina, Cable Industry Executive, to Head Sales of Pioneering Workforce Collaboration Company

Nrby, pioneer of location-based workforce collaboration, today announced that Alla Berina has joined the company as Vice President, Sales. Widely regarded for her ability to drive adoption of innovative technology in emerging and competitive markets, Berina will help fuel Nrby's next phase of growth among cable and other service providers.

"Service providers are urgently looking to drive efficiencies and savings into their operations. But too often, the way their mobile workers collaborate slows everything down. Information sharing is haphazard and lacks the immediacy and details workers need," Berina said. "Nrby is changing all that with a one-touch, location-based collaboration solution that delivers the speed, simplicity, consistency and context mobile teams need. I believe it will be a game-changer in enabling much greater business efficiencies and revenue generation. I'm extremely excited to direct Nrby's sales strategy and work with customers in achieving these crucial benefits."

"Alla has an impressive track record of delivering exceptional sales results across a diverse customer base," said Kurt Dobbins, President, Nrby. "Her domain expertise with cable and other service providers, combined with strong leadership skills and a nuanced understanding of how to help customers improve business outomes, makes her a natural fit for bringing our collaboration platform to service provider markets. I'm thrilled to have Alla join our team."

Berina joins Nrby from ARRIS where, as VP Sales, US Cable Northeast, she led a team delivering $100M in sales. During her tenure at ARRIS, Berina also helped operators launch new video experience services and boosted video-on-demand marketshare in a highly competitive market. Prior, she served as Senior Sales Director for both OpVista (News - Alert) and BigBand Networks. Earlier in her career, Berina held a variety of systems engineering positions, including VP and Director, at ADC Broadband, Wellfleet and GTE. She earned a MSEE degree from Northeastern University (News - Alert) and a BSEE from Rutgers University.

About Nrby
Nrby is revolutionizing how mobile peers work with the first location-based workforce collaboration platform. By empowering workers to instantly discover, securely share and rapidly act on information about nearby events, businesses save significant time and money. Nrby's unique one-touch, intuitive SmartPins make it easy to map and convey context-rich details about any business-related situation associated with a location or its surrounding area. Combined with machine-generated data and intelligent alerts that use geofencing and role-based rules, Nrby makes sure all, and only, the right people, in the right area, are automatically informed. With Nrby's cloud-based, smartphone-delivered solution, it's never been easier for mobile teams to work smart and get jobs done fast. Nrby, a business unit of Ping4, is headquartered in Nashua, New Hampshire. Follow @nrbynow and LinkedIn, and visit nrby.com.

View source version on businesswire.com: http://www.businesswire.com/news/home/20170727005367/en/

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