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Advanced Human-Machine Interface Options Increasing in Purchase Decision Importance, Says Strategy AnalyticsBOSTON, July 25, 2017 /PRNewswire/ -- While Infotainment and connectivity are increasingly important in the daily lives of drivers, these factors are not differentiators when purchasing a new vehicle. A new report from the In-vehicle UX (IVX) group at Strategy Analytics "Consumer Vehicle Purchase Priorities: Advanced HMI Options Increasing in Importance", has found that instead, it will be the ease by which the consumer can access and utilize these features that will differentiate one vehicle from another. Consequently, this has led to an increase in the importance of human-machine interfaces (HMI) in decision making. Click here for report https://www.strategyanalytics.com/access-services/automotive/in-vehicle-ux/reports/report-detail/consumer-vehicle-purchase-priorities-advanced-hmi-options-increasing-in-importance#.WW4BIITyuM8 Key report findings include:
About Strategy Analytics Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com. About In-vehicle UX Our In-vehicle User Experience (IVX) service investigates UX innovation opportunities in the connected vehicle. By understanding the emerging behaviors, needs, motivations, use cases, pain-points and "must-have" experiences of lead adopters and future target consumers, IVX delivers a roadmap to help you design the optimal experience. IVX forms part of the User Experience Innovation Practice (UXIP) at Strategy Analytics. Through both syndicated and proprietary user-centric research capabilities, UXIP delivers strategic insights and analysis on how to optimize the user experience of new and emerging technologies. Click here for more information. Press Contacts US Contact: Chris Schreiner, +1 617 614 0713, [email protected] European Contact: Diane O'Neill, +44(0) 1908 423 669, [email protected] View original content with multimedia:http://www.prnewswire.com/news-releases/advanced-human-machine-interface-options-increasing-in-purchase-decision-importance-says-strategy-analytics-300493582.html SOURCE Strategy Analytics |