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OTT Devices and Services Market Size Worth $165.13 Billion By 2025: Grand View Research, Inc.SAN FRANCISCO, July 24, 2017 /PRNewswire/ -- The global over-the-top (OTT) devices and services marketis expected to reach USD 165.13 billion by 2025, according to a new report by Grand View Research, Inc. The rising penetration of mobile devices, such as tablets and smartphones, and advancements in consumer electronics devices such as smart TVs, are estimated to drive the demand for OTT content and services amongst the masses over the forecast period. (Logo: http://photos.prnewswire.com/prnh/20160524/371361LOGO ) There has been a rapid surge in the demand for OTT videos, particularly in developing economies. TV digitization initiatives by various regional governments and broadcasters across the world have enabled OTT content to emerge as the popular platform for video consumption. Businesses across various sectors are increasingly seeking contemporary technological models to provide personalized experiences to their customers, such as TV access on smartphones, connected devices, and tablets. Content providers and broadcast service providers are leveraging the benefits of OTT technology to enhance customer engagement by gaining in-depth insights about their customer base. Moreover, the rising demand for Video On Demand (VOD), Voice over Internet Protocol (VoIP), Subscription Video on Demand (SVOD), instant messaging services, and internet TV are expected to propel the industry growth over the forecast period. OTT service providers are increasingly focusing their efforts toward the development of various innovative features, such as Google Translate, which translates voice mail services into text, to provide convenience and enhance customer value. Browse full research report with TOC on "Over-the-Top (OTT) Devices And Services Market Analysis By Content (VoIP, Text & Images, Video), By Revenue Source (AVOD, SVOD, TVOD), By Device (Mobile Devices & Computers, Gaming Console, Smart TVs & STB), By Deployment, And Segment Forecasts, 2014 - 2025" at: http://www.grandviewresearch.com/industry-analysis/over-the-top-ott-devices-services-market Further key findings from the report suggest:
Grand View Research has segmented the global OTT devices and services market on the basis of content, revenue source, device, deployment, and region:
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About Grand View Research Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare. Contact: Web: http://www.grandviewresearch.com |