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TechTarget Announces New Integrations with Major Marketing Automation Platforms to Make B2B Buyer Activation Faster and EasierGlobal marketing and sales services company TechTarget, Inc. (Nasdaq: TTGT) today announced that its IT Deal Alert Priority EngineTM purchase intent insight platform now integrates directly with Eloqua (News - Alert), Pardot, Hubspot and Integrate, in addition to existing integrations with Salesforce and Marketo. These API-based integrations ensure enterprise technology marketing and sales teams can quickly and easily inject ranked, in-market accounts and named prospects from Priority Engine directly into their workflows. "Our customers are increasingly challenged by the complexity of their marketing and analytics stacks," said Andrew Briney, senior vice president, products at TechTarget. "By integrating with the leading CRM and MAP systems on the market, Priority Engine fuels customer workflows with the industry's leading purchase intent data, best accounts and most active prospects. Customers benefit immediately with better fuel for their existing stack that accelerates their path to pipeline and ROI." Through quick, one-time setup, organizations will be able to constantly improve marketing effectiveness using high quality purchase intent insight from Priority Engine. Specifically, it helps marketing and sales teams:
By consolidating intent signals, account rankings and named active prospects in one place, directly integrated within sales and marketing workflows, Priority Engine is helping organizations drive significant results more simply and effectively. For more information about Priority Engine, view this short video or contact [email protected]. About TechTarget TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies' information technology needs. By understanding these buyers' content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world. TechTarget has offices in Beijing, Boston, London, Munich, Paris, San Francisco, Singapore and Sydney. For more information, visit techtarget.com and follow us on Twitter (News - Alert) @TechTarget. (C) 2017 TechTarget, Inc. All rights reserved. TechTarget and the TechTarget logo are registered trademarks and IT Deal Alert and Priority Engine are trademarks of TechTarget. All other trademarks are the property of their respective owners. View source version on businesswire.com: http://www.businesswire.com/news/home/20170720006031/en/ |