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CashStar to Present at Incentive Marketing Association Summit 2017CashStar, the industry-leading provider of prepaid commerce solutions, today announced that its Vice President of Channel Partnerships, Martin Hood, will present and share success stories on the topic of "Capitalizing on Third-Party Gift Card Incentives" at the IMA Summit 2017, being held July 24-26 in Orlando. In this presentation, Martin Hood will use real-world examples of third-party promotions to illustrate how brands can execute their own promotions, offer tips for selecting the right promotion partner and discuss how to measure success. He will also share how merchants are achieving results, such as increased eGift card sales and revenue, through third-party promotion strategies.
IMA's 18th Annual Summit brings together industry leaders to discuss best practices and the future of incentive marketing. This year's summit will deliver valuable tools and ideas that will help attendees develop and leverage meaningful, profitable IMA relationships to drive business. To learn more, visit: http://www.incentivemarketing.org/page/SummitHome.
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