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Merkle Releases Its Q2 2017 Digital Marketing ReportMerkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced the release of its Q2 2017 Digital Marketing Report today. The report analyzes trends across paid search, social media, display, and organic search, while providing highly regarded insights into the performance of major industry players like Google (News - Alert), Facebook, Amazon, and Microsoft. In support of the research findings, Merkle is hosting a complimentary webinar on Wednesday, July 19 at 2:00 p.m. ET. The Digital Marketing Report (DMR) highlights the continued strength of two of the major digital marketing platforms, as Google search spending growth accelerated to 23% Y/Y and Facebook (News - Alert) budgets continued to grow much more rapidly than the online advertising industry as a whole. The research also explores the impact of several key market developments, such as Google's €2.42 billion fine levied by the European Commission in June, the strength of PLAs, and the mid-quarter change to Google's Ad Rank calculation. While mobile continues tobe the main engine of spending growth across digital ad platforms, desktop has been pulling more weight for Google in recent quarters. For Facebook, there were no signs of similar renewed strength for desktop traffic, but it didn't hurt, as overall Facebook spending still grew 56% Y/Y. Though hit hard in recent years by increased ad loads, organic search visit growth continued to rebound in Q2 2017, growing 1% Y/Y, up from a 4% decline a quarter earlier. For Amazon, its Sponsored Products ad format continues to generate more interest over time, but adoption remains relatively limited compared to Google PLAs. Notable Q2 2017 highlights include:
Organic Search & Social
Comparison Shopping Engines
Display and Paid Social
About Merkle Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 25 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. When combined with its strength in performance creative and media, Merkle creates customer experiences that drive improved marketing results and shareholder value. M1, Merkle's end-to-end, people-based insights, planning, and activation platform, enables clients to target known individuals and reach them across media and channels, throughout the customer life cycle. With more than 4,100 employees, Merkle is headquartered in Columbia, Maryland with 16 additional offices in the US and 8 offices in Europe and Asia. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com. View source version on businesswire.com: http://www.businesswire.com/news/home/20170718005985/en/ |