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Tegrita Aides in Arizona Coyotes' Fan ExperienceTegrita Consulting Group has partnered with NHL team the Arizona Coyotes to identify their accomplishments with Oracle Marketing Cloud through Oracle Eloqua (News - Alert). Prior to implementing Oracle Eloqua, the Coyotes lacked data integration and automation, behavior-based communications and personalized content, and had a difficult time growing beyond simple push campaigns. In addition, they had a high churn rate and their database was stagnant. Ben Wang, Director of Business Analytics for the Arizona Coyotes, chose Oracle (News - Alert) Eloqua over other platforms to complement their goal of achieving a unique fan experience that required personalization, segmentation, and robust capabilities for data-point integration. Tegrita and the Coyotes successfully implemented a sophisticated data integration project between MSCRM, Data Warehouse, and Oracle Eloqua, working on highly technical development in JQuery (among other development tasks). Further, Tegrita enabled the Coyotes with direct Oracle Eloqua training and armed them with knowledge of the industry's best practices. Partnering with Tegrita proved to be of great value to the Arizona Coyotes: "We have really enjoyed working with the Tegrita team," said Ben Wang, Director of Business Analytics for the Arizona Coyotes. "They are extremely talented, intelligent and highly technical in Oracle Eloqua. We were very impressed with Tegrita's customer service and ability to assist with our technical questions and requests. They helped us resolve our issues and educate us about the product. Working with Tegrita the past year ha been a great experience. They have exceeded our expectations." As an Oracle PartnerNetwork Gold Partner, Tegrita can differentiate themselves from the competition. Tegrita is verified as having certified skills and competency achievements across the key areas of their business, including Marketing Automation Consulting and Implementation services, CRM Integration and Managed Services. "Tegrita Consulting Group highlights how Oracle's partners have the capabilities to provide success through the implementation of Oracle Eloqua," said Doug Kennedy, VP Business Development and Partner Strategy, Oracle Marketing Cloud. "An important part of customer success is the implementation and development of Oracle Marketing Cloud services, and Tegrita takes the time to really understand their clients' business needs for a personalized implementation, resulting here with substantial success by the Arizona Coyotes." About Tegrita Consulting Group Founded in 2014, the Tegrita team consists of over 20 technology consultants across North America who have dedicated over 80,000 hours across more than 600 Oracle Marketing Cloud projects. The primary areas of expertise include Marketing Automation Consulting and Implementation services, CRM Integrations, and Managed Services. Tegrita focuses on knowledge transfer, proven practices and client enablement ensuring maximum ROI. About Oracle PartnerNetwork Oracle PartnerNetwork (OPN) is Oracle's partner program that provides partners with a differentiated advantage to develop, sell and implement Oracle solutions. OPN offers resources to train and support specialized knowledge of Oracle's products and solutions and has evolved to recognize Oracle's growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to be recognized and rewarded for their investment in Oracle Cloud. Partners engaging with Oracle will be able to differentiate their Oracle Cloud expertise and success with customers through the OPN Cloud program - an innovative program that complements existing OPN program levels with tiers of recognition and progressive benefits for partners working with Oracle Cloud. To find out more visit: http://www.oracle.com/partners. Trademarks Oracle and Java are registered trademarks of Oracle and/or its affiliates.
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