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Lookhu Launches Streaming Entertainment Platform for the Cord-Cutting Generation: New Service Offers a Variety of Niche, Premium, Interactive and Custom Bundle Options to Subscribers Around the World
[July 12, 2017]

Lookhu Launches Streaming Entertainment Platform for the Cord-Cutting Generation: New Service Offers a Variety of Niche, Premium, Interactive and Custom Bundle Options to Subscribers Around the World

LOS ANGELES, July 12, 2017 /PRNewswire/ -- Lookhu, a streaming entertainment platform unlike anything else on the market, today officially launches its premium service. The service includes niche, short and long-form original content from celebrities and top social influencers, including Ray J, Snoop Dogg, Nash Grier, Kyle Massey and more. Additionally, the service is home to popular news channels, sports, TV shows, films, documentaries and more. Boasting its first-to-market, multi-subscription platform, allowing subscribers to truly customize and interact with content at an affordable price — both in the U.S. and globally.

The launch features exclusive content from celebrity influencers such as Ray J — Singer, TV Personality, and CEO of Raytroniks' Scoot-E-Bike, who will be releasing the original series "Raydemption" in collaboration with Troniks Music Group. This will serve as a visual album for Ray J's release of the same name. Lookhu has also secured additional talent including Chris Brown, Justin Bieber, Snoop Dogg, DJ Rob and Designer Doubt, among others.

"Our goal is to become the go-to platform for the millennial viewer and others. We plan to continually expand the original content and interactive programming libraries on our platform, in addition to licensing this content to other platforms. We envision the artists and influencers that create short form content for Lookhu to expand their reach into TV shows and movies," said Byron Booker, CEO and Founder of Lookhu. "We are actively working with production companies to find the right projects to achieve this goal, and see ourselves as the platform for users who want affordable, niche programming and don't want to pay absurd prices for content they don't want."

What Makes Lookhu Different?

Lookhu offers niche pricing packages and multi-subscription options, which will allow users to create packages that are custom to their interests. The packages range from $2.99 a month up to $9.99 a month, and users can subscribe or unsubscribe on a month-to-month basis.

Lookhu programming spans across on-demand movies, documentaries, TV shows and music videos. In addition, the platform has exclusive short-form content created by well-known influencers and celebrities in genres that include comedy, cooking, fitness, DIY and more. Programming also will include live sports, international programming, and live news, in addition to content in Spanish whic will cover sci-fi, children's programming, comedy, and horror.


In 2014, CEO and Founder, Byron Booker noticed that the market was lacking in offerings geared toward the millennial 'cord-cutting' generation, and wanted to provide a strong alternative to those who were disenfranchised with the cable system. Therein was an opportunity to create a platform that offers streaming, on-demand assets, and exclusive original content that lives within an all-in-one platform. He recognized that streaming, à la carte programming, and à la carte channels were where the consumer demand for the video content market was headed. Booker founded Lookhu to address these needs and create content that would resonate with this demographic, and a user experience that would be optimal for that audience.

"We'll have a diverse array of content like other streaming platforms. However, niche packaging is one of our key content differentiators. In addition, we are paving the way toward the first interactive content," continued Booker. "We are creating short programming that utilizes social influencers and is reaching out directly to those influencers to get them involved. We are also allowing the audience of those influencers to respond to that programming in real-time which has not been done before."

By partnering with Lookhu, celebrities and influencers get to own their assets in partnership with the platform. Lookhu offers studio facilities with access to cameras, editors, and production elements that celebrities and influencers need to produce quality content and elevate their projects. The platform is actively bringing on creators that see both the value in being able to deliver high-quality content and understand how to market it.

"Lookhu's advantage is the ability to be truly agile in marketing. When you log onto the app, we control the homepage, the messaging, and work with artists to make sure that we highlight their product," Booker added. "At the end of the day, artists want to make content because they want their work seen. As an independent company, we can cater to their needs and can help facilitate their goals. They recognize this which is why we are attracting high-level talent to Lookhu."

About Lookhu

Lookhu is a cord-cutter's dream! We're a streaming entertainment platform unlike anything else on the market. We stream the highest-quality digital entertainment live, and on-demand, our menu offers niche, celebrity-created content, across multiple devices. Lookhu is app-based, and highly focused on content within specific genres, including cooking, TV, Film, Sports, Comedy, DIY and more. We offer both short and long-form programming for subscribers in the U.S. and around the world. We stand out from the rest by offering our content at multiple price points, becoming the go-to platform for entertainment consumers who want more from their subscription services. We've set out to create content that would resonate with millennials and beyond, giving them premium, niche programming at package-based, affordable price points. We enable artists and celebrity influencers such as Ray J, Snoop Dogg, Justin Bieber, Chris Brown, Cole Sprouse, Kyle Massey, and others, to create content for Lookhu as a way to expand their reach into additional avenues, including TV shows and movies. For more information please visit Follow us on Twitter, Facebook or Instagram.

Press Contact:

Nicole Rodrigues
NRPR Group

Related Links

Lookhu Website

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