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The NewAngle Brings Just That to The NBA Summer League
[July 12, 2017]

The NewAngle Brings Just That to The NBA Summer League

LAS VEGAS, July 12, 2017 /PRNewswire/ -- New angles in sports television are here, and Heads & Tails, the Bonsall, Calif.-based marketing innovation and media company, is continuing to heat up the world of sports broadcasting by bringing insight based camera coverage to the NBA Summer League play in Las Vegas with their NewAngletechnology. By using proprietary, patent pending camera network technology, "The NewAngle" is bringing truly up close and personal, behind the scenes action of the summer's hottest hoop stars to fans online.

"We're changing sports television with The NewAngle approach," said Tony Loiacono, founder, and CEO of Heads & Tails. In development since 2011 with Cisco and Verizon, The NewAngle is bringing fans, broadcasters and promoters of sporting events an entirely new perspective about the games, the players, and stories behind them. "We spent six years waiting for technology to catch up to what Heads & Tails and other Verizon Innovation Labs Partners developed back in 2011. Now, with camera miniaturization, faster processors, the cloud and creativity, we're able to bring cutting edge, never before seen viewing angles, with live commentary, to the multiple social media networks andtelevision networks for significantly lower cost."

Starting this week, "The NewAngle" will be live in Las Vegas with the NBA Summer League, around the pools with the NBA Stars, and bringing insights from a coach of BIG 3, the American 3-on-3 professional basketball league.

As part of the coverage, blind sportscaster Bryce Weiler will provide his unique perspective based on what's heard, at the games and in the training rooms, along with one on one interviews and commentary. The NBA Summer League coverage follows the debut and 30 game pilot of The NewAngle with the New Britain Bees of the Atlantic League of Professional Baseball.

"Bryce brings a unique and diverse perspective to sports coverage," said Loiacono. "Because he is hearing the games being played, he can comment on the sounds, smells and senses often not recognized by others reporting from press row." Joining Bryce with insight and commentary is NBA Hall of Famer Rick Barry who provides the players perspective from his home in Colorado Springs, CO.

Coverage of the NBA Summer League begins Wednesday at 6:00 PM EST and Thursday from the Encore Beach Club, and can be seen on Facebook, YouTube, and Twitter, as well as from The NewAngle's NBA coverage page at StreetTeam.TV.

About Heads & Tails, Inc.

Heads & Tails, based in Bonsall, Calif. is marketing innovation and media company. Founded in 1992, Heads & Tails works with companies across the USA developing breakthrough marketing programs including Ford Motor Company, Alliance Rubber, Cisco, Verizon, NASCAR, True Timber and others.


Tony Loiacono
Heads & Tails
1 (760) 533-4434

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