Verizon Telematics Taps Rokkan for the Hum by Verizon 'Get Where You're Going' Campaign

NEW YORK, June 29, 2017 /PRNewswire/ -- Rokkan today announced the launch of the 'Get Where You're Going' campaign with two digital spots that highlight Hum by Verizon, an aftermarket connected car device that gives drivers insights about their vehicle and their driving experience. The campaign features lifestyle-focused storytelling that employs nostalgia, emotion and humor to connect with customers.

The campaign supports the recent launch of Hum^X, an aftermarket connected vehicle technology that includes an OBD-II connector that plugs into nearly any vehicle, a stainless-steel Bluetooth® speaker that clips to a car's visor, and an app that all work together to help create a smarter, safer and more connected driving experience. Hum connects people to their vehicles and delivers peace of mind by providing real-time auto health and diagnostics, driving history, boundary and speed alerts, and vehicle location.

"Hum by Verizon is about providing a smarter, safer and more connected driving experience for customers, giving them vehicle-related services and information that deliver true peace of mind," said Jeff Perkins, director, consumer marketing at Verizon Telematics. "We think Rokkan's work on the 'Get Where You're Going' campaign captures the spirit of Hum in a creative, poignant and entertaining way."

This latest campaign establishes a new category of connected car advertising, and serves to push the creative for the Hum by Verizon brand in a new direction.

The campaign launches with the release of two digital spots which convey Hum's roadside assistance and vehicl location capabilities. Four more digital spots will follow, each focusing on a car problem Hum helps solve, from needing to fix a flat tire, to diagnosing the smoke coming from under the hood, to getting pinpoint emergency assistance that brings help to you in the event of a crash.

"We know how indispensable cars are to millions of people, so our aim with this campaign was to show how vital a connected technology like Hum can be," said Rokkan CEO John Noe. "Because our team views creative through the lens of human experience, we made the work reflective of everyday scenarios we all face on the road, and how one reliable device can solve a lot of problems."

'Get Where You're Going' is the first major campaign for Hum by Verizon from Rokkan. In addition to the campaign, Rokkan was also responsible for the relaunch of Hum.com in 2016 and the Hum app earlier this year.

ABOUT ROKKAN
ROKKAN is a creative agency born from digital, delivering strategy and execution for a rapidly changing, constantly connected world. Borrowing its name from the Japanese word for intuition, or "the sixth sense," the agency works with many of the world's leading brands to solve their most critical business challenges. Rokkan partners with companies including Cadillac, American Express, Verizon, Veuve Clicquot, Samsung, Hallmark and Glenfiddich to embrace brave change. Founded in 2000, ROKKAN has grown from a three-person startup into a strategic and award-winning part of the Publicis Groupe, developing some of the most innovative talent in the industry. Check them out on Facebook and Instagram, tweet at @ROKKANmedia, or connect on LinkedIn.

Contact:
Olesia Plokhii
[email protected]
617.997.8779

Videos:

https://www.youtube.com/watch?v=MiUAB3RghPY - 'Big Poppa'

https://www.youtube.com/watch?v=CHHat5w3pgo - 'Paradise'

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/verizon-telematics-taps-rokkan-for-the-hum-by-verizon-get-where-youre-going-campaign-300481745.html

SOURCE Rokkan

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