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Trax And Nielsen Form Alliance To Bring Unprecedented Shelf Insights To FMCG IndustryLOS ANGELES and NEW YORK, June 22 2017 /PRNewswire/ -- Trax, the world leader in computer vision for retail, and Nielsen (NYSE: NLSN) announced today an alliance that will provide the fast-moving consumer goods (FMCG) industry with unprecedented shelf insights. This alliance, which will first service the U.S. market, is anticipated to grow to global markets in the future. Through this alliance, a new, joint-solution known as Shelf Intelligence Suite will be created. This suite includes a new syndicated offering from Trax and Nielsen that digitizes the shelf, allowing brands to have a more frequent and accurate measurement of how their products are represented in store and how this influences their sales. The new Shelf Intelligence Suite is composed of two solutions:
At the core of the offering, a new category benchmark will also be introduced to the market called the Shelf Quality Index. This index enables brands to measure their own shelf performance relative to shelf share, observed promotions, observed shelf pricing and many other KPIs against a category. With this new retail currency, Trax and Nielsen are set to deliver market shaping change to the retail industry. Trax's breakthrough computer vision and analytics platform turns photographs of a retail shelf into insights that can be used to improve in-store execution strategies. This enables companies to easily control performance gaps, identify category opportunities and maximize their sales velocity. Nielsen, a global leader in retal measurement and analytics services, holds the largest FMCG point of sale dataset in the industry. Nielsen's purchase data offers comprehensive information on market shares, competitive sales volumes and insights into distribution, pricing, merchandising and promotion. Together, Nielsen's Retail Measurement Services (RMS) and Trax's computer vision platform will help FMCG companies better understand how shelf performance directly impacts product sales. "Combining the powerful data assets from both companies will be a game changer for the consumer goods industry," says Dror Feldheim, Trax Chief Commercial Officer. "The alliance with Nielsen, will not only see sales uplifts for FMCG companies, but will help drive continuous improvement and category growth between brands and retailers. Users will have access to a granular level of shelf measurement and analysis that has never been possible before." "The powerful visualization of sales and detailed store conditions will enable faster activation that yields greater financial outcomes for manufacturer and retail clients," says Doug Bennett, Nielsen EVP U.S. Buy. "This alliance is a natural fit - we are thrilled to bring our clients a holistic solution with greater analytical depth and measurement frequency for local action." The Shelf Intelligence Suite is available in the U.S. market and is expected to expand to other global markets in the near future. For additional information visit: go.nielsen.com/shelf-intelligence-suite-by-trax-and-nielsen ABOUT NIELSEN ABOUT TRAX
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/trax-and-nielsen-form-alliance-to-bring-unprecedented-shelf-insights-to-fmcg-industry-300478102.html SOURCE Nielsen |