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Ecommerce Pioneer Stephan Schambach's New Book Calls for Retail Industry MakeoverStephan Schambach, founder and CEO of Mobile Retail Platform NewStore, is releasing a new book, Makeover: How Mobile Flipped the Shopping Cart (and what to do about it!). The ecommerce pioneer has put pen to paper to detail the head-to-toe makeover required for retail to engage and succeed with today's mobile-obsessed consumer. The book is for anyone seeking an understanding of how mobile has disrupted retail, and how it will build stronger relationships between brands and consumers. Schambach provides "how to" advice for those ready to embrace flipped customer expectations, including how mobile can enhance the in-store experience. "There's no better person to write a book about retail's technology transformation than someone who lived and led it," said Scott Galloway, Founder and Chairman, L2. "Brands and retailers should approach every decision and new feature from the point of view of the mobile-obsessed consumer, which is why I highly recommend Makeover. It is one of the best books written on the disruption of retail." Makeover: How Mobile Flipped the Shopping Cart is a deep dive into how mobile is completely upending commerce, changing the way consumers interact, store associates do their jobs, and brand headquarters manage the complex web of retail relationships. The book outlines specific advice for transforming a retail business to succeed in today's digital age, recognizing that for the next generation of shoppers, purchasing on desktop is passé. "Every aspect of the business, evey relationship a retailer has, must be reexamined, reconfigured and reintroduced. Retail must transform for the mobile age. And this will mean much more than shifting channels or upgrading software. This book provides an explanation of the change that is sweeping the retail industry and, more importantly, a roadmap forward for those ready to embrace the transformation and forge new relationships for the mobile age," Schambach says. Stephan has accurately forecasted the trajectory of commerce for several decades. He's founded three successful commerce ventures and uses experience and knowledge gleaned from his career in Makeover. Each chapter focuses on one major transformational aspect of retail; how it has changed over time and how it should evolve to thrive in the mobile age. The book hones in on the massive missed opportunity for brands to fully engage with consumers. In a mobile-first world, today's retailers need a 'seamless' transition from mobile to in-store experiences. The hardcover of Makeover: How Mobile Flipped the Shopping Cart is available for purchase on Amazon. The digital book is available for purchase on Amazon, iBooks and Nook. ISBN: 978-0-9980150-0-2.
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