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Honda Debuts New Website for Certified Pre-Owned Vehicles Offering Shoppers Refined Search Capability and a Seamless User ExperienceTORRANCE, Calif., June 19, 2017 /PRNewswire/ -- Honda today debuted a completely redesigned Certified Pre-Owned (CPO) vehicle website (www.HondaCertified.com) providing an easier and more focused shopping experience for its pre-owned vehicles, which have experienced sales growth of 6.8 percent this year, outpacing the performance of the non-luxury certified pre-owned auto market. The new site makes inventory the primary focal point for shoppers, introducing a new inventory alert feature for the most up-to-date vehicle availability information. The revamped site also filters inventory search results by specific features (e.g., leather interior or rearview camera) to help visitors find the vehicle that is right for them. Certified Pre-Owned vehicle sales provide a gateway to the Honda brand with more than half of Honda's CPO customers new to the Honda family. With an influx of new customers and to address car shoppers' biggest request that vehicle and feature comparison be easily accessible to help make their purchase decision online, Honda has implemented a vehicle compare feature, a vehicle recommendations tool and an interactive payment calculator to help potentil customers find vehicles within their budget. The new Honda CPO website also features a responsive design that provides a seamless browsing experience on any device whether customers are using their computer at home or mobile phone on the go. "Driven by a great deal of research and customer feedback, Honda's new destination for certified pre-owned vehicles brings inventory front and center," said Dan Rodriguez, Manager of Auto Remarketing, Certified Pre-Owned at American Honda. "With the booming growth in our Certified Pre-Owned sales, we've engineered our new Honda site to make comparisons simple, while providing an online shopping experience that makes finding a vehicle fun and easy." Key Features of the New Honda Certified Pre-Owned Vehicle Site:
About Honda Honda has been producing automobiles in America for 34 years and currently operates 19 major manufacturing facilities in North America. In 2016, more than 95 percent of all Honda vehicles sold in the U.S. were made in North America, using domestic and globally sourced parts.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/honda-debuts-new-website-for-certified-pre-owned-vehicles-offering-shoppers-refined-search-capability-and-a-seamless-user-experience-300475968.html SOURCE American Honda Motor Co., Inc. |