McCafé® launches campaign highlighting 100% Compostable* Pods

The McCafé^® 100% compostable* Keurig^® compatible pods offer guests an environmentally friendly alternative to disposal

TORONTO, June 12, 2017 /CNW/ - In a first for the QSR industry, McCafé has launched 100% compostable* McCafé^® Keurig^®** compatible pods, building on the brand's strong coffee credentials and commitment to sustainability. 

McCafé has proactively updated its Keurig^® compatible pods to use 100% compostable* technology. The McCafé 100% compostable* Keurig^® compatible pods are certified by the Biodegradable Products Institute and are made out of plant-based materials, coffee bean skin and other compostable materials. This move will help reduce waste while continuing to provide guests with the rich, smooth and delicious taste McCafé Premium Roast coffee is known and loved for. Guests are encouraged to check with their municipality for available programs.

The McCafé 100% compostable* Keurig^® compatible pods help build on the brand's commitment to putting guests at the heart of everything it does. These are core priorities that have helped the brand continue its growth in the competitive retail coffee market since it launched in 2014, establishing itself as a leading player in the Canadian quick-service coffee landscape.

The McCafé 100% compostable* Keurig^® compatible pods will feature prominently in a new campaign launching in June.

Quote:

"We are tremendously proud to be the first QSR to offer 100% compostable McCafé^® Keurig^® compatible pods for our coffee lovers from coast-to-coast. Our guests love coffee and they want to enjoy a delicious cup brewed to perfection right in their homes in a pod that is made with compostable material, like reclaimed coffee bean skins. We're thrilled that the pods use industry leading technology to achieve both objectives for our guests."
    -       Jeff Kroll, Senior Vice President, McDonald's Canada

Facts:

• The pods use game-changing technology which allows the pod to break down in as few as 5-weeks an innovation which won the 2016 Innovation in Bioplastics Award
• The McCafé^® Premium Roast Keurig^® compatible pods are currently available in grocery stores in 12-count packs and 30-count packs to provide everyday McCafé coffee lovers with a more convenient pack size.
• McCafé is partnering with Kraft Heinz Canada ULC to produce the pods in Canada, market and sell them in grocery stores and participating McDonald's restaurants from coast-to-coast.
• Canadian coffee lovers currently enjoy a number of McCafé products on grocery store shelves, including TASSIMO T-DISCs, Roast & Ground coffee in bags and large tins, and 100% Rain Forest Alliance Certified whole bean espresso.

About McCafé
The McCafé brand has established itself as a leading player in the Canadian quick-service coffee landscape with its Premium Roast coffee, surprising and delighting guests with each cup. Building on its strong coffee credentials, McCafé has expanded into grocery aisles, evolved to include a McCafé Bakery menu, launched two standalone cafés in Toronto with an expanded menu and now brought on-board WestJet flights. The brand's iconic Free Coffee events have served Canadians more than 150 million cups of Premium Roast coffee to date. For more information on our commitment to brewing the perfect cup every time visit www.mcdonalds.ca/mccafe. For more information on our sustainability practices for coffee, follow the brand on Instagram at (@McCafeCanada)

About McDonald's Canada
In 1967, Canadians welcomed the first McDonald's restaurant to Richmond, British Columbia. Today, McDonald's Restaurants of Canada Limited has become part of the Canadian fabric, serving close to three million guests every day. Together with our franchisees, we proudly employ nearly 90,000 people from coast-to-coast and approximately 85 per cent of McDonald's 1,400 Canadian restaurants are locally owned and operated by independent entrepreneurs. Of the almost $1 billion we spend on food, more than 85 per cent is purchased from over 100 suppliers in Canada. For more information on McDonald's Canada visit McDonalds.ca.

SOURCE McDonald's Canada

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