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Australia - Digital Media - Apps and ServicesLONDON, June 7, 2017 /PRNewswire/ -- With the rise of digital platforms, the media industry has had to change and the transformation continues in 2017. In newspaper and book publishing, TV and radio broadcasting, film, music, and other forms of media, we see that the national walls that protect local organisations within traditional models are crumbling. In other words, it is no longer an issue of local market share. It is now about international market share. Over-The-Top providers have also had an enormous impact on the traditional media, as well as the telcos. Social media developments are fascinating and exciting. They show the great potential of the new communication and information tools that are becoming available thanks to the internet, Web 2.0, email, broadband infrastructure and mobile phones and tablets. However, for these new social media tools to succeed, they need to be fully and totally integrated into our daily communication. Popular Australian social media sites have come and gone over the last five or so years as users trend to new features that allow them to experiment and connect. Services include Facebook, Twitter, YouTube, Wikipedia, Foursquare and LinkedIn Instagram, Pinterest and many others. The battle however is still far from over, with companies trying to build viable business models around their ever increasing customer data bases. Increased use of mobile broadband through mobile devices is driving consumer uptake, with many businesses now also investing in social media and also expecting a return. As broadband speed and capacity increases we are seeing a whole new range of gaming applications entering the market over the next decade. Not needing a console has increased access and created distinctions between console vs. casual gamers. Games are now integrated with other online services such as music and movies. The video and computer games industry in Australia continues to grow strongly. Much of the growth in digital has come from a jump year-on-year in mobile game downloads. Online gaming and gambling can take players from outside the boundaries of their home countries where these online activities may or may not be sanctioned by the authorities. The global market is an expanding one where virtual online gaming and virtual online gambling is a growth market. There is a decline in the number of Australians who are gambling – but an explosion in sports betting, especially via online. The Australian mobile media provider market has seen some changes over the last few years as company mergers and acquisitions bring consolidation to the industry. The major mobile media players are becoming digital media providers as they provide access to their services via mobile devices. Key developments: Electronic gaming machines, interactive gaming, video games, gambling, online, gambling, social media, video streaming and music, social media, location based advertising, mobile broadband, mobile data speeds, increasing mobile data revenue and ARPU, SMS, smartphones. Companied mentioned in this report include: Optus, Tabcorp, Sportingbet, FOXTEL, Sky Racing, IGEA, Facebook, Google, YouTube, Twitter, LinkedIn, Foursquare, MySpace, Pinterest, Optus, Telstra, Virgin, Vodafone, VHA. Download the full report: https://www.reportbuyer.com/product/3048078/ About Reportbuyer Reportbuyer is a leading industry intelligence solution that provides all market research reports from top publishers http://www.reportbuyer.com For more information: Sarah Smith Research Advisor at Reportbuyer.com Email: [email protected] Tel: +44 208 816 85 48 Website: www.reportbuyer.com To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/australia---digital-media---apps-and-services-300470217.html SOURCE ReportBuyer |