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Apester Launches Programmatic Video Advertising SuitePublishers can now access prime video ad inventory within interactive editorial content NEW YORK, May 23, 2017 /PRNewswire/ -- Apester, a global experiential content creation, distribution and monetization platform, today announced the release of its programmatic video advertising solutions. As Publishers seek out increased revenue opportunities and methods to engage their audiences, the company has developed the capability to monetize the interactive content experiences consumers favor over intrusive ad experiences. Publishers who create content on Apester's platform will now have multiple monetization options including video advertising. Supply access to prospective advertising buyers is available in both open and private marketplaces for automated transactions. "As the digital media ecosystem increasingly moves from an article-driven, site-centered structure to a unit-based, multiple format distribution model, generating revenue for Publishers becomes more challenging," said Charles Gabril, President, Apester. "Social platforms and news aggregators do not offer significant monetization potential for Publishers. Our suite of programmatic video advertising units provides exclusive, brand safe inventory that meets the demands of today's digital media ecosystem." Consumers visiting Publisher stories featuring Apester interactive editorial content can be served a video ad prior to their engagement with the unit, or following completion of interactions. As Publishers distribute content outside of their owned properties, the advertising persists, ensuring revenue wherever the content is distributed. Video ads delivered within Apester editorial content units are contextually placed within relevant stories, guaranteeing brand safety. ABOUT APESTER Media Contact Logo - https://mma.prnewswire.com/media/513653/Apester_Logo.jpg |