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China International Big Data Industry Expo 2017 highlighted on giant display screens overlooking New York's Times Square
[May 15, 2017]

China International Big Data Industry Expo 2017 highlighted on giant display screens overlooking New York's Times Square

BEIJING, May 15, 2017 /PRNewswire/ -- China International Big Data Industry Expo 2017 (Big Data Expo), a conference and exhibition focused on the role of big data in the digital economy, launched an eight-week video campaign that started on May 1, 2017, promoting the event on 12 of the huge display screens atop New York's Times Square, one of the world's business intersections. The video is scheduled to run 4,320 times during the campaign highlighting China's increasingly important role in the global economy. The campaign comes on the heels of the well-attended flash mob event that took place in the square during the Spring Festival Gala, a series of events hosted jointly by various New-York based Chinese organizations celebrating the Year of the Rooster.

China International Big Data Industry Expo 2017 rolls out a promotional campaign on the giant digital screens overlooking New York's Times Square during the month of May


The Big Data Expo, a highly anticipated event, is scheduled to be held in Guiyang, the capital of Guizhou province, from the 26th to the 29th of this month.

Guizhou, in western China, is one of China's most beautiful yet impoverished provinces. The Big Data Expo, along with the simultaneous roll out by Guiyang's city government of a new policy advocating and promoting the sharing of and openness around government data, is not only expected to reset the image that comes to mind when thinking of the province, but also to highlight the efforts of behalf of the Guiyang's government to embrace the new model of openness and sharing that has become dominant since the arrival of the internet, as well as to implement a supply-side economic reform that relies on big data as the engine.

For the relatively closed western part of China, leveraging the latest advances in technology to not only catch up but to leapfrog ahead other regions in terms of economic development is a necessary component for the sustainability of the Chinese government's One Belt, One Road initiative, the program to strengthen economic ties with the countries across the Eurasian landmass, but also represents a core pivot to meaningfully improve the lives of ordinary people.

The Big Data Expo represents a sincere invitation that the city of Guiyang and the province of Guizhou extends to the world and a bold attempt on the part of Guiyang's municipal government and other local government organizations across China to adhere to a new model of sharing and openness as well as of innovation and entrepreneurship.

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SOURCE China International Big Data Industry Expo 2017

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