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More Than 150 Top Restaurant Executives Discuss State of Marketing Automation at Fishbowl User ConferenceFishbowl, the Intelligent Marketing Automation and Analytics Platform provider, just wrapped up its Second Annual User Conference in Washington, D.C. The conference brought together more than 150 leading restaurant and industry experts to discuss the importance of leveraging data and the latest technologies to intelligently engage guests, drive business results and gain a competitive advantage. Keynote speaker, Michael Halen, Senior Equity Research Analyst of Bloomberg (News - Alert) LP, outlined the impact of the changing customer landscape and the impact of technology on the restaurant industry, while Kat Cole, Group President of FOCUS Brands, revealed what it takes to truly succeed in today's highly competitive restaurant environment. Other powerhouse noteworthy brand leaders speaking at the conference included executives from Del Taco, Arclight Cinemas, P.F. Chang's, Blaze Pizza, Olga's Kitchen, Rubio's, Corner Bakery Cafe, Results thru Strategy and BrandTrip Partners. All shared strategies for leveraging analytics, marketing automation, and mobile to successfully engage guests across the restaurant C-Suite. Also represented and providing their respective opinions were Android (News - Alert) Pay and Facebook. "We've seen tremendous interest from our clients and prospects. They want to learn more, share best practices and dive deeper into enabling sales and increased traffic counts through a better understanding of their customer and leveraging smart, omni-channel digital marketing," said Dev Ganesan, CEO of Fishbowl. "We're all about building deeper relationships and driving a return on them, whether that's with our clients, their customers, our partners or industry related organizations." "Fishbowl is leading the way through innovation and best practices in using data and brings strategic insights that are actionable," John Cappasola, President of Del Taco, commented. "They are our partners at the table on key facets of growing our brand and helping drive both topline and bottom line results by building more meaningful relationships with our guests." About Fishbowl Fishbowl Inc. empowers restaurants to become best-in-class marketers. Through its Customer Engagement Platform, Fishbowl provides deep insights to execute data-driven decisions and personalized marketing that drive brand preference and amplify guest sales and visits. Fishbowl's highly scalable, SaaS (News - Alert) platform ingests data from myriad sources to uncover insights that can be leveraged across integrated digital marketing channels. Relied on by more than 70,000 restaurant locations to effectively engage guests, Fishbowl is headquartered in Alexandria, VA, with offices in Silicon Valley, Dallas, U.K., and India. For more information, please visit our website, or follow us on Facebook, Twitter, and LinkedIn.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170427006023/en/ |
