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IRI's Chris DuBois to Discuss Food Transparency and Social Strategy During Urner Barry's 2017 Executive Conference
[April 27, 2017]

IRI's Chris DuBois to Discuss Food Transparency and Social Strategy During Urner Barry's 2017 Executive Conference


IRI:





WHO:

 

Chris DuBois, Senior Vice President, Strategic Accounts, IRI®

 

WHAT:

Consumers' shopping and eating habits continue to evolve as they demand foods with better-for-you attributes, but that also feature transparency in how the product was made and how that process relates to their personal values. At the Urner Barry 2017 Executive Conference & Marketing Seminar, IRI's Chris DuBois will deep-dive into how brands that leverage key cultural values in marketing their products can drive growth during his session titled, "Food Transparency and Social Strategy: Finding the Best Path for Growth."

 

WHY:

As the perimeter continues to gain traction as the fastest-growing part of a store, retailers are increasingly invested in meeting shoppers' demands for next-level transparency. The type of transparency consumers want goes deeper than can be addressed by such simple food labels as "no antibiotics ever" or "organic" - rather, customers want to know how and where their food was developed, how animals were treated and how the food will impact their lifestyles over time. According to research by IRI and FMI, retailers that invest in developing strategies to educate consumers and increase transparency can capture as much as 40 percent more consumer dollars than products that don't share the same information.
 

WHEN:

Tuesday, May 2, 2017, 1-2 p.m. PDT
 

WHERE:

Urner Barry's 2017 Executive Conference & Marketing Seminar

Caesars Palace Las Vegas Hotel & Casino
3570 S. Las Vegas Blvd.
Las Vegas, NV 89109
 

About the IRI Partner Ecosystem

IRI fundamentally believes that delivering differentiated growth for clients requires deep, highly integrated partnering with a variety of best-of-breed companies. As such, IRI works closely with a broad range of industry leaders to create innovative joint solutions, services and access to capabilities to help its clients more effectively compete in their various markets and exceed their growth objectives. IRI is committed to its partnership philosophy and continues to actively enhance its ecosystem of partners through alliances, joint ventures, acquisitions and affiliations. The IRI Partner Ecosystem includes such companies as Adobe (News - Alert), The Boston Consulting Group, comScore, Experian, GfK, Gigwalk, Ipsos, Kantar Shopcom, MasterCard Advisors, MaxPoint, Millward Brown Digital, Mu Sigma, Neustar, Oracle (News - Alert), Simulmedia, SPINS, Survey Sampling International, Univision and others.

About IRI

IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers and media companies to grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI helps to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market-leading growth. A confluence of major external events - a revolution in consumer buying, big data coming into its own, advanced analytics and automated consumer activation - is leading to a seismic shift in drivers of success in all industries. Ensure that your business can leverage data at www.iriworldwide.com.


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