[April 27, 2017] |
 |
Applause Cements its Market Leadership as Crowdtesting Community Surpasses 300,000 Members
Applause, the
global leader in testing, feedback and research for digital experiences,
today announced that the company's crowdtesting community has exceeded
300,000 members, further solidifying its lead as the largest
professional QA and user experience testing community in the world.
Applause also bolstered its executive team with seasoned technology
leaders, Charlie Ungashick as CMO and Matt Engel as SVP of strategic
development, and increased its West Coast presence by tripling the size
of its Silicon Valley office.
With thousands of customers - including 5 of Silicon Valley's top 15
companies* - Applause relocated and expanded its operations to support
the significant demand from West Coast based enterprises and startups.
The new office further advances Applause's position to support global
brands. Growth across all regions continues as the company has hired 125
people in the past 12 months and expects to double its staff in
California, the UK, France, and Israel in 2017.
Applause customers benefit from access to digital experience experts who
are physically located in the markets they serve - using real devices,
real networks, and real data to perform real transactions. The company's
community of on-demand professionals, white glove managed services, and
real-time issue tracking platform all provide a unique advantage to
customers, giving them actionable insight and feedback that no one else
can match.
"These milestones are significant for the company. Or community of
300,000 digital experience experts provides the human perspective global
brands need to deliver digital properties that customers embrace," said
Doron Reuveni, founder and chief executive officer of Applause. "You
can't hire, outsource or automate the increasingly converged
digital-physical experience that defines real customer interaction, but
you can replicate it with the crowdsourced approach provided by
Applause."
Experienced, Enterprise Leaders Join Applause
-
Charlie Ungashick, Chief Marking Officer - With more than 20
years in the technology industry, Charlie was most recently chief
marketing officer at Parametric Technology Corporation (PTC), a $1B
global provider of technology platforms and solutions for engineering,
business collaboration and the Internet of Things. Prior to joining
PTC, Charlie was chief marketing officer at Globoforce, a SaaS (News - Alert) company
in the human capital management space.
-
Matt Engel, Senior Vice President of Strategic Development -
Matt brings more than 15 years of experience with high growth
technology companies, spanning early stages through IPO/M&A. Prior to
Applause, Matt was the CEO of venture-backed Attend, a SaaS marketing
platform and Applause customer, and vice president of business
development at Dyn (News - Alert), a cloud-based Internet performance management
company.
"With 10 years in the industry, Applause still provides the only
crowdsourced-approach that can deliver in-the-wild, enterprise-grade QA
and usability results to customers," said Sharon Wienbar, venture
partner, Scale Venture Partners. "Today's announcement is the perfect
example of how they've kept their edge over the competition. Not only
does Applause have the largest, fastest-growing community of digital
experts in the world, it also has the enterprise-focused leadership and
operational positioning to continue to meet the needs of its brand-named
customers."
About Applause
Applause empowers leading brands to deliver flawless digital experiences
for their customers on any device, in every location. The company's
testing, feedback and research solutions enable businesses to delight
customers, drive topline revenue and innovate faster.
Applause ensures digital quality for websites, mobile apps, IoT products
and in-store interactions in a way no other approach can - via its
technology platform and managed global community of over 300,000
on-demand digital experience experts. Only real people on real devices
in real locations can provide the real issues and feedback that brands
need to deliver great digital customer experiences. Thousands of
companies of every size - including Google (News - Alert), FOX, Nike, BMW, PayPal and
Slack - rely on Applause to dramatically decrease the time and cost of
delivering great digital experiences for their customers. Learn more at www.applause.com.
*Based on Mercury News's SV150

View source version on businesswire.com: http://www.businesswire.com/news/home/20170427005471/en/
[ Back To TMCnet.com's Homepage ]
|