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MassRoots Partners with Marijuana Industry Group, Lyft and Colorado Department of Transportation to Promote Safe Rides on 4/20DENVER, April 20, 2017 /PRNewswire/ -- MassRoots, Inc. (OTCQB:MSRT), one of the most active technology platforms for medical cannabis consumers, is proud to announce it has partnered with the Marijuana Industry Group ("MIG") and Lyft to minimize impaired driving on 4/20 and beyond. Lyft launched a safe rides campaign in partnership with the Colorado Department of Transportation geared at ensuring the tens of thousands of cannabis consumers in Colorado remain cognizant of the safety of all drivers on the road, and MIG and the Colorado Department of Transportation, in collaboration with the Colorado Task Force For Drunk and Impaired Driving, have been working in collaboration for years on the reduction and prevention of impaired driving and have implemented coordinated public awareness and messaging strategies designed to minimize impaired driving. "The week of 4/20 is the cannabis industry's holiday season and, in conjunction with the Marijuana Industry Group and Lyft, are proud to have MassRoots promote responsible transportation choices," stated MassRoots CEO Isaac Dietrich. "We encourage our community of over a million of the world's most passionate cannabis consumers to take a Lyft home this afternoon, and any time they are impaired." This partnership signifies an agreement among a diverse set of stakeholders that public safety is the primary priority during and after the 4/20 festivities. It demonstrates that the cannabis business industry, a cannabis tech company, a rideshare company and government/public interests can work cooperatively to protect the rights of all Colorado residents and visitors, cannabis-consumer or otherwise. "Today is a chance for us to celebrate the progress of legal cannabis. This day isn't just about ourselves, it's about our responsibility as the first taxed and regulated state to demonstrate that legalzation and regulation works, for those who don't yet have this protection. Businesses, activists, advocates, and visitors have an opportunity to be an example as the country, and the world, watch. No matter who you are, or how you celebrate, we all ask that you do it responsibly. And if you consume, plan ahead and don't drive impaired - today, tomorrow, and beyond," said Marijuana Industry Group executive director Kristi Kelly. Marijuana Industry Group represents licensed cannabis businesses in Colorado and advocates for policy and regulation to create safe environments for the industry, patients, customers and the community. About Marijuana Industry Group (MIG) About MassRoots About Lyft Forward-looking Statements
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/massroots-partners-with-marijuana-industry-group-lyft-and-colorado-department-of-transportation-to-promote-safe-rides-on-420-300443080.html SOURCE MassRoots, Inc. |