|[April 20, 2017]
OpenX Welcomes Janice Rohn as Vice President of User Experience
OpenX, a global leader in creating programmatic advertising marketplaces
that drive superior monetization for publishers, today announced the
addition of Janice Rohn as Vice President, User Experience. Janice will
be based in the company's Pasadena headquarters and will report to OpenX
Chief Technology Officer Michael Radovancevich. In her new role, Janice
will lead OpenX's User Experience (UX) team to enhance the design and
functionality of the company's offerings for publishers and buyers.
"Janice brings world-class user experience design and a passion for
developing rich, engaging and powerful enterprise platforms," said
Michael Radovancevich. "We have a profound vision for the future of
programmatic advertising and will benefit immensely from her ability and
experience. Her track record for leading multi-disciplinary teams will
play an integral role in shaping our entire product platform."
Janice has held various user experience leadership positions spanning
her career of more than 25 years. Recently, Janice was the Vice
President, User Experience at PubMatic, where she was responsible for
cross-platform research, design, and front-end development.
Prior to PubMatic, Janice built and led UX teams at AT&T, Experian,
World Savings Bank, Siebel Systems, and Sun Microsystems (News - Alert), beginning her
career at Stanford University and Apple. She has extensive experience
creating market-leading designs for web applications, websites, mobile
apps, interactive TV, software, and hardware design. Janice is one of
the pioneers in the field of UX, and was a founding board member and
past president of the Usability Professionals' Association (now UXPA).
She worked with Vice President Gore's office and members of Congress to
raise awareness about the economic benefits of user experience. Janice
has contributed to defining design standards used across the industry.
She has numerous publications and has presented at over 50 conferences
"I deeply respect OpenX's commitment and ability to deliver
industry-changing products, and I look forward to working alongside the
team of incredibly smart and talented professionals," said Janice Rohn.
"Across the industry, ad tech is not considered to be intuitive or user
friendly, and I admire OpenX for changing that perception with their
solutions. I am excited to further advance the company's vision for the
future of programmatic technology."
OpenX is focused on unleashing the full economic potential of digital
media companies. We do this by making digital advertising markets and
technologies that are designed to deliver optimal value to publishers
and advertisers on every ad served across all screens.
At OpenX, we have built a team that is uniquely experienced in designing
and operating high-scale ad marketplaces, and we are constantly on the
lookout for thoughtful, creative executors who are as fascinated as we
are about finding new ways to apply a blend of market design, technical
innovation, operational excellence, and empathetic partner service to
the frontiers of digital advertising.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170420006264/en/
[ Back To TMCnet.com's Homepage ]