|[April 20, 2017]
US Healthcare Advertising 2017-2021: Increasing Presence of Generic and Me-too Drugs - Major Players are Johnson & Johnson, Pfizer, Merck & Co., GlaxoSmithKline and Roche - Research and Markets
Research and Markets has announced the addition of the "US
Healthcare Advertising: Industry Trends, Share, Size, Growth,
Opportunity and Forecast 2017-2021" report to their offering.
US Healthcare Advertising: Industry Trends, Share, Size, Growth,
Opportunity and Forecast 2017-2021 provides an analytical and
statistical insight into the advertising trends in the healthcare sector
in the United States. The market analysis includes market trends, key
players in the healthcare sector, sales and advertising trends in the
different sectors, breakup by advertising channels, etc.
The healthcare market in the United States comprises of major players
like Johnson & Johnson, Pfizer, Merck & Co., GlaxoSmithKline and Roche,
among many others. All these pharmaceutical corporations spend a large
amount of their earnings on promotions and advertising of their drugs
and healthcare products.
The key healthcare segments analysed in this report are the
Pharmaceutical (small molecule drugs) Market, Biopharmaceutical Market,
Vaccines Market and Over-the-Counte (OTC) Drugs Market in the United
States. For each of the healthcare segments, the report provides the
share of various advertising channels such as detailing, sampling,
Direct-to-Consumer (DTC), mailing/e-mailing, print advertising, etc. The
report finds that detailing represents the most preferred mode of
promotion across all the healthcare segments.
Digitalization and other Technological Advancements
Increasing Presence of Generic and Me-too Drugs
Government Regulations Supporting DTC Advertising
Launch of New Drugs
Increased Consumer Reach through Mobile Advertising
Key Topics Covered:
1 Research Methodology and Market Definitions
2 Executive Summary
3 An Overview of Healthcare Advertising in the United States
4 What Drives the Healthcare Advertising Market in the United States?
5 Healthcare Advertising Market: Value Chain
6 Current Trends in Healthcare Advertising
7 US Healthcare Advertising Market: SWOT Analysis
8 US Healthcare Advertising market: Porter's Five Forces Analysis
9 US Healthcare Advertising Market
10 Major Players: Sales and Advertising Spend
11 Market Challenges
Bristol- Myers Squibb
Johnson & Johnson
Merck & Co.
For more information about this report visit http://www.researchandmarkets.com/research/q5cr2c/us_healthcare
View source version on businesswire.com: http://www.businesswire.com/news/home/20170420006271/en/
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