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US Healthcare Advertising 2017-2021: Increasing Presence of Generic and Me-too Drugs - Major Players are Johnson & Johnson, Pfizer, Merck & Co., GlaxoSmithKline and Roche - Research and Markets
[April 20, 2017]

US Healthcare Advertising 2017-2021: Increasing Presence of Generic and Me-too Drugs - Major Players are Johnson & Johnson, Pfizer, Merck & Co., GlaxoSmithKline and Roche - Research and Markets

Research and Markets has announced the addition of the "US Healthcare Advertising: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2017-2021" report to their offering.

US Healthcare Advertising: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2017-2021 provides an analytical and statistical insight into the advertising trends in the healthcare sector in the United States. The market analysis includes market trends, key players in the healthcare sector, sales and advertising trends in the different sectors, breakup by advertising channels, etc.

The healthcare market in the United States comprises of major players like Johnson & Johnson, Pfizer, Merck & Co., GlaxoSmithKline and Roche, among many others. All these pharmaceutical corporations spend a large amount of their earnings on promotions and advertising of their drugs and healthcare products.

The key healthcare segments analysed in this report are the Pharmaceutical (small molecule drugs) Market, Biopharmaceutical Market, Vaccines Market and Over-the-Counte (OTC) Drugs Market in the United States. For each of the healthcare segments, the report provides the share of various advertising channels such as detailing, sampling, Direct-to-Consumer (DTC), mailing/e-mailing, print advertising, etc. The report finds that detailing represents the most preferred mode of promotion across all the healthcare segments.

Market Drivers

  • Digitalization and other Technological Advancements
  • Increasing Presence of Generic and Me-too Drugs
  • Government Regulations Supporting DTC Advertising
  • Launch of New Drugs
  • Increased Consumer Reach through Mobile Advertising

Key Topics Covered:


1 Research Methodology and Market Definitions

2 Executive Summary

3 An Overview of Healthcare Advertising in the United States

4 What Drives the Healthcare Advertising Market in the United States?

5 Healthcare Advertising Market: Value Chain

6 Current Trends in Healthcare Advertising

7 US Healthcare Advertising Market: SWOT Analysis

8 US Healthcare Advertising market: Porter's Five Forces Analysis

9 US Healthcare Advertising Market

10 Major Players: Sales and Advertising Spend

11 Market Challenges

Companies Mentioned

  • AstraZeneca
  • Bayer HealthCare
  • Bristol- Myers Squibb
  • Eli Lilly
  • GlaxoSmithKline
  • Johnson & Johnson
  • Merck & Co.
  • Novartis
  • Pfizer
  • Roche
  • Sanofi

For more information about this report visit http://www.researchandmarkets.com/research/q5cr2c/us_healthcare


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