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Data Analytics Improving Student Outcomes in the E-Learning Market, Says Infiniti Research
[April 20, 2017]

Data Analytics Improving Student Outcomes in the E-Learning Market, Says Infiniti Research

Emerging innovations in the field of e-learning are increasing its overall popularity and use. According to Infiniti Research, the global e-learning market will grow at an impressive CAGR of 18% until 2020, with North America accounting for more than 50% of the total market share. The increasing implementation of data analytics and big data is the industry's top trend and one of the leading causes behind this market growth.

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Infiniti Research helps companies identify new market opportunities. (Graphic: Business Wire)

Infiniti Research helps companies identify new market opportunities. (Graphic: Business Wire)

Infiniti Research has recently completed a market assessment on the e-learning market for a leading advertising agency. The purpose of this study was to help the client create effective marketing strategies for e-learning programs and products, and to develop an understanding of the online video training and certification market in the US's IT sector.

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Market Trends

The use of big data and data analytics is changing the way that students in the e-learning market are being taught for the better. Data and analytics are driving the adoption of adaptive learning, which has been proven to be an effective way for students to learn at their own pace. Adaptive learning uses a wealth of data collected from student metrics-including surveys, performances, and histories-to customize the way an individual student is taught, and helps to shape their learning path to offer them the best educational experience possible. Adaptive learning takes into consideration an individual student's personal learning challenges and strengths, and works with them towards educational success and achievement.

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Market Opportunities

As adaptive learning becomes more widespread and the use of data analytics continues to grow, market intelligence will prove to be invaluable for those wishing to enter the e-learning market. It's important that vendors are able to keep up with data-related trends, educational challenges and developments, and the operations of the many different aspects associated with e-learning products and programs.

In their latest assessment of the online training and education market, Infinti's market intelligence analysts were tasked with helping the client, a leading advertising agency, gain a holistic, detailed understanding of the current saturation levels of the market, as well as an in-depth analysis of marketing channels for specific categories, including social media, display ads, and conferences. They also carried out a comprehensive ranking and recommendation of channels in terms of effectiveness at reaching target customers.

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About Infiniti Research

Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies.

With 13 years of experience and offices across three continents, Infiniti Research has been instrumental in providing a complete range of competitive intelligence, strategy, and research services for over 550 companies across the globe.

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