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Appboy Announces Third Annual Long-Term Relationship "LTR" ConferenceNEW YORK, April 17, 2017 /PRNewswire/ -- Appboy, the leading lifecycle engagement platform for marketing and growth teams, today announced its third annual LTR event, the Long-Term Relationship Conference, a summit that will focus "Inside the Stack" where brands will learn from builders, users, and innovators behind one-to-one communication.
"Customers expect seamless, relevant, and valuable experiences from the brands they engage with, and a well-designed marketing tech stack makes it possible for companies to meet, or even exceed those expectations," said Bill Magnuson, Appboy cofounder and CEO. "At this year's LTR, we'll be helping brands gain a better understanding of the evolution of the marketing space and how to assemble a technology stack that allows them to humanize their relationships with customers at scale." The event will take place on April 27 in New York and allow industry leaders to delve into the marketing stack and how it enriches the relationships brands build with their customers, by exploring four key pillars: (1) Contextual, Cross-Channel Messaging, (2) Lifecycle Automation, (3) Optimization, and (4) Data in the Stack. Moreover, this iteration of LTR will consider innovators using communication to organize and inspire today's mobile-centric masses, including a fireside chat on how to build an action-oriented community from one of the women who helped mobilize at least 500,000 people on Washington D.C. this year. The event will feature speakers from a number of leading brands and organizations, including B. Bonin Bough, Host of CNBC's Cleveland Hustles, Tamika D. Mallory, National Co-Chair, Women's March on Washington and Milan Thakor, Passenger Engagement Lead at Lyf. In addition to speaking on the big stage, Thakor will lead a roundtable discussion as part of Speaker Sidechats where registered attendees will get up close and personal with speakers of their choosing, to discuss topics that matter to marketers: from diversity, to growth loops, to inspiring community. Furthermore, LTR sessions will tackle a number of topics on the forefront of marketers' minds including: people-first marketing in a mobile-first world, AI, how to build LTR with lifecycle automation, cross-channel messaging, optimization and personalization and much, much more. Other speakers include marketing and technology experts from:
To drive home the message that you have to collaborate across disciplines and functional groups to build amazing customer experiences and a great product, Appboy partnered with The Skin Deep, a Brooklyn-based creative studio focused on human connection in the digital age, to host {THE AND} Live Experience where audience members will be brought on stage to conduct a live one-to-one interview with their work colleagues from different departments. For more details and to RSVP visit: http://ltr.appboy.com/ About Appboy Appboy's technology helps brands automate sophisticated marketing and growth strategies simply, in real time, and on a global scale. With Appboy, brands can seamlessly gather and manage actionable customer data from across systems in comprehensive user profiles, then use that information to seamlessly reach their audience with highly relevant, personalized cross-channel messaging experiences. By taking advantage of this intuitive, secure solution, brands can easily understand the impact of past marketing efforts and carry out fast, effective iteration supported by Appboy's intelligent optimization tools. Each month, 13+ billion messages associated with more than 750 million active users are processed through the Appboy platform. Brands like Domino's, Jet.com, Microsoft, Opera, SoundCloud, Urban Outfitters, and hundreds more rely on Appboy and our best-in-class strategic expertise and support to reach, engage, and retain their audiences and keep pace with a rapidly changing landscape. Appboy is a venture-backed company of more than 140 employees, with offices in New York City, San Francisco, and London. Appboy was named a Digiday Signal Award Finalist for Best Marketing Automation Platform, a VentureBeat Omnichannel MMA "Best Bet," and was selected by Forbes as a Cloud100 Rising Star. Press Contact: To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/appboy-announces-third-annual-long-term-relationship-ltr-conference-300440291.html SOURCE Appboy 
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