98% of people believe online reviews are reliable

NEW YORK, April 12, 2017 /PRNewswire/ -- Online reviews have increasingly developed the past few years and ReportLinker conducted a survey to answer three questions:

?     Do people trust online reviews more than their friends?

?     Do they read reviews before buying a product or visiting a place?

?     What items or activities are the most reviewed online?

Key results show that:

?     98% believe online reviews are somewhat reliable

?     And 59% of shoppers believe online reviews are equally as trustworthy as a review provided by a friend

Consumers choose different online review sites depending on the product or service being researched:

?     When looking for a good restaurant, consumers head to Yelp 53% of the time

By far the most popular category of online reviews is electronics with 71% of mentions

?     Hotel and restaurant reviews are the next most-popular searches (53% and 52%)

?     Followed by automobiles, entertainment and clothing, beauty and personal care product reviews.

Despite an extensive reliance on these online evaluations, only 51% of online shoppers say they take the time to write them.

To see all the survey results click here.

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Best regards,

Intissar Guettou
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T: +1 347 903 1913 

About Reportlinker Insight: 
Reportlinker Insight combines analysis and exclusive investigations. We cover innovations, social and economics megatrends to understand the world of tomorrow. For more information, please visit http://www.reportlinker.com/insight/.

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/98-of-people-believe-online-reviews-are-reliable-300438601.html

SOURCE Reportlinker

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