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Connected Consumer Survey 2016: OTT and digital economy services in developed Asia Pacific
[April 11, 2017]

Connected Consumer Survey 2016: OTT and digital economy services in developed Asia Pacific


NEW YORK, April 11, 2017 /PRNewswire/ -- This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in the developed Asia–Pacific (DVAP) region. In particular, it focuses on respondents' usage of over-the-top (OTT) communications and digital economy services. The survey was conducted in association with On Device Research.

Read the full report: http://www.reportlinker.com/p04756856/Connected-Consumer-Survey-OTT-and-digital-economy-services-in-developed-AsiaPacific.html

The research was conducted in October and November 2016. The survey groups were chosen to be representative of the mobile-Internet-using population in the region. We set quotas on age, gender and geographical spread to that effect. There were a minimum of 1000 respondents per country, and 4000 respondents in the region.

Key Questions Answered in this Report
- Which OTT communications apps are used most in DVAP?
- How do DVAP consumers balance OTT communicaions with traditional services?



- What are the main payment mechanisms for ecommerce in DVAP?
- Which organisations are consumers in DVAP most willing to trust with their personal data?
- What are the trends in operator-led mobile money service usage in DVAP?

Who Should Read this Report
- Operator-based strategy executives and marketing managers who are interested in understanding consumer market trends, and the changing role of operators as communications and digital service providers.
- Market intelligence and research executives in service providers that are responsible for understanding end-user trends and supporting business units in identifying and addressing new opportunities in mobile communications, ecommerce, payments, and identity management.
- Equipment/device manufacturers and software providers that want to identify end-user trends in service and device usage and help their operator customers to better address market opportunities in mobile services and services related to ecommerce and payments.
Read the full report: http://www.reportlinker.com/p04756856/Connected-Consumer-Survey-OTT-and-digital-economy-services-in-developed-AsiaPacific.html


About Reportlinker
ReportLinker is an award-winning market research solution. Reportlinker finds and organizes the latest industry data so you get all the market research you need - instantly, in one place.

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To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/connected-consumer-survey-2016-ott-and-digital-economy-services-in-developed-asia-pacific-300438190.html

SOURCE Reportlinker


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