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Finish Line Amplifies Winner's Circle Loyalty App with Personalization, Tailored Inspiration Feed
[April 10, 2017]

Finish Line Amplifies Winner's Circle Loyalty App with Personalization, Tailored Inspiration Feed

Athletic retailer The Finish Line, Inc. (NASDAQ: FINL) announced today the launch of its next generation Winner's Circle loyalty app, available via free download for iOS and Android customers. With a sharp focus on personalization and commerce, the easy-to-use app includes a curated "inspiration" feed, tailored product recommendations, access to upcoming product releases and seamless in-app shopping and checkout. Winner's Circle customers can easily access status updates, rewards and exclusive "Finish Line Live" streaming video events.

"As we continue to define and refine the brand experience to inspire our customers and encourage them to engage with us, timeliness and relevancy are critical factors," said Danielle Quatrochi, Finish Line's senior vice president of digital customer experience and innovation. "Our latest iteration of the Winner's Circle app gives us a unique competitive edge via the introduction of several app features not currently offered within the retail industry - complete with a truly frictionless shopping experience right in the palm of your hand."

Finish Line's Winner's Circle loyalty program currently boasts more than 10 million members nationwide. The app upgrade will occur automatically for customers with the existing app. Users can sign-in with their Winner's Circle account or join the loyalty program from within the app. First-time users will be prompted to select personal preferences and can modify those selections at any time within the app account settings. A new shop feature also allows customers to browse Finish Line's full product assortment and make purchases directly through the application.

A new "Finish Line Live" feature provides Finish Line the ability to stream exclusive live or pre-recorded video directly to app users. The retailer will also incorporate in-store beacon and geo-fencing technology to launch tailored offers and in-store opportunities basedon customer preferences.

Quatrochi added, "Consumer engagement is being driven more and more by mobile. Through this app we best leverage the strengths of each Finish Line customer touchpoint - in-store, online, mobile and social - for a holistic approach that brings our total brand experience to the highest level."

For more information about the new Winner's Circle app, visit www.finishline.com/app.


About The Finish Line, Inc.

The Finish Line, Inc. is a premium retailer of athletic shoes, apparel and accessories. Headquartered in Indianapolis, Finish Line has approximately 950 Finish Line branded locations primarily in U.S. malls and shops inside Macy's department stores and employs more than 14,000 sneakerologists who help customers every day connect with their sport, their life and their style. Online shopping is available at www.finishline.com and www.macys.com. Mobile shopping is available at m.finishline.com. Follow Finish Line on Twitter (News - Alert) at Twitter.com/FinishLine or Twitter.com/FinishLineNews and "like" Finish Line on Facebook at Facebook.com/FinishLine. Track loyalty points and find store and product information with the free Finish Line app downloadable for iOS and Android (News - Alert) customers.

Forward-Looking Statements

This news release includes statements that are or may be considered "forward-looking" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements generally can be identified by the use of words or phrases such as "believe," "expect," "future," "anticipate," "intend," "plan," "foresee," "may," "should," "will," "estimates," "outlook," "potential," "optimistic," "confidence," "continue," "evolve," "expand," "growth" or words and phrases of similar meaning. Statements that describe objectives, plans or goals also are forward-looking statements.

All of these forward-looking statements are subject to risks, management assumptions and uncertainties that could cause actual results to differ materially from those contemplated by the relevant forward-looking statements. The principal risk factors that could cause actual performance and future actions to differ materially from the forward-looking statements include, but are not limited to, the company's reliance on a few key vendors for a majority of its merchandise purchases (including a significant portion from one key vendor); the availability and timely receipt of products; the ability to timely fulfill and ship products to customers; fluctuations in oil prices causing changes in gasoline and energy prices, resulting in changes in consumer spending as well as increases in utility, freight and product costs; product demand and market acceptance risks; deterioration of macroeconomic and business conditions; the inability to locate and obtain or retain acceptable lease terms for the company's stores; the effect of competitive products and pricing; loss of key employees; execution of strategic growth initiatives (including actual and potential mergers and acquisitions and other components of the company's capital allocation strategy); cybersecurity risks, including breach of customer data; a major failure of technology and information systems; risks associated with any strategic alternatives carried out with respect to JackRabbit, including any sale or similar transaction; and the other risks detailed in the company's Securities and Exchange Commission filings. Readers are urged to consider these factors carefully in evaluating the forward-looking statements. The forward-looking statements included herein are made only as of the date of this report and Finish Line undertakes no obligation to publicly update these forward-looking statements to reflect subsequent events or circumstances.


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