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Autotrader Connects With More Actual Car Buyers Than Any Other Third-Party Listing SiteATLANTA, March 28, 2017 /PRNewswire/ -- Autotrader, the industry's most influential listing site1, claims the most traffic among its competitor third-party car shopping sites2 for the nineteenth consecutive month, according to comScore Media Metrix® February 2017 ratings. However, with quantity also comes quality, and the long-standing traffic leader is delivering unparalleled value to its dealers. "While our legacy in attracting the largest monthly consumer audience to Autotrader for more than a year and a half is an impressive achievement, we are even more focused on our unrivaled aptitude for driving superior leads to our clients that help them sell more cars," said Steve Lind, senior vice president of operations and general manager of Autotrader. "Success also hinges on understanding and innovating around the customer journey and the different shopping methods of car buyers. We offer solutions that are flexible and customizable to each shopper and how they prefer to engage, increasing consumers' confidence before they walk into a dealership." Quantity AND Quality The higher propensity to purchase is measured scientifically by observing digital behaviors, known as "buying triggers," which indicate that a shopper is very close to making a purchase at a dealership. Buying triggers go beyond emails or phone calls, and look for information-rich exchnges with the dealership, such as saving a vehicle to a personal shopping cart using Autotrader's helpful Save Car tool, clicking on directions or a map to a dealership, initiating a chat session or text message with a dealer or submitting criteria to receive an Instant Cash Offer on a trade-in. Autotrader is leading the way to establish greater transparency for dealers to eliminate having to pay for hollow or inflated leads – user activity that is repetitive, exploratory or aspirational, and not motivated by serious intent to transact. The third-party car shopping leader is investing in the latest data science and analytical capabilities and turning them into simple, mobile-friendly tools for its clients to quickly gauge information and make business decisions. This sophisticated approach also makes it easier for dealers to understand the extraordinary value and return provided by Autotrader. About Autotrader Autotrader is a Cox Automotive™ brand. Cox Automotive is a subsidiary of Cox Enterprises. For more information, please visit http://press.autotrader.com. About Cox Automotive 1 2017 Cox Automotive Car Buyer Journey Study To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/autotrader-connects-with-more-actual-car-buyers-than-any-other-third-party-listing-site-300430646.html SOURCE Autotrader |