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Fitbit Announces Global Availability of Alta HR, the World's Slimmest Fitness Wristband with Continuous Heart Rate TrackingFitbit (NYSE: FIT), the leader in the connected health and fitness market, announced the availability of Fitbit Alta HR™ starting today at major retailers across the globe. The world's slimmest fitness wristband with continuous heart rate tracking, Fitbit Alta HR combines the benefits of PurePulse® technology with automatic exercise recognition, sleep tracking, battery life of up to seven days, and smart notifications in a slim, versatile design that fits your personal style. Fitbit's new software features: Sleep Stages, Sleep Insights and the Community tab including Feed, will all be available starting this week in the free Fitbit app across Android (News - Alert), iOS and Windows devices. Reach Your Goals in Style with Fitbit Alta HR Building on the popular Fitbit Alta™, Alta HR provides you with new health and fitness capabilities that are powered by PurePulse continuous, wrist-based heart rate tracking, such as better measuring calorie burn, seeing real-time heart rate zones, viewing resting heart rate trends, and access to more advanced sleep tracking and insights. These advancements will help you:
Fitbit Alta HR is available today for $149.953 with a Classic band in black, blue gray, coral or fuchsia. Classic accessory bands, Luxe premium leather accessories, Luxe metal bracelet and Special Edition trackers are available for $29.95, $59.95, $99.95 and $179.95, respectively.4 Designer collections are also available from PUBLIC SCHOOL, Simply Vera Vera Wang and coming soon from Tory Burch.5 Guidance & Motivation through the Fitbit App to Support You on Your Health Journey Fitbit's new software features provide users with the guidance and coaching needed to reach their health and fitness goals:
Bringing a new look to Fitbit Charge 2™, the #1 fitness tracker in the U.S.,7 Fitbit is also releasing new Sport Band accessories in cobalt, coral and black, available today for $29.95.8 Featuring a sporty and stylish look, the smooth, water-resistant bands offer the perfect accessory for any type of workout. The bands have a breathable, perforated design that was tested and approved by Fitbit Ambassadors, including ultra-marathoner Dean Karnazes, cycling legend Jens Voigt and professional runners Ryan & Sara Hall. Global Retail Availability Alta HR and accompanying accessory bands, as well as Charge 2 Sports Bands can be purchased today at Fitbit.com and in major North American retailers, such as Amazon.com (News - Alert), Best Buy, Dick's Sporting Goods, Kohl's, Macy's, Nordstrom, Target, REI and Verizon. The products are also available starting today at select global retail partners across Asia Pacific, Europe and Latin America. About Fitbit, Inc. (NYSE: FIT) Fitbit helps people lead healthier, more active lives by empowering them with data, inspiration and guidance to reach their goals. As the leader in the connected health and fitness category, Fitbit designs products and experiences that track everyday health and fitness. Fitbit's diverse line of award-winning products includes Fitbit Surge®, Fitbit Blaze™, Fitbit Charge 2™, Alta HR™, Alta™, Fitbit Flex 2™, Fitbit One® and Fitbit Zip® activity trackers, as well as the Aria® Wi-Fi Smart Scale. Fitbit products are carried in 54,000 retail stores and in 65 countries around the globe. Fitbit Group Health uses the power of the Fitbit activity trackers, software and services to deliver innovative solutions for corporate wellness, weight management, insurance and clinical research. Fitstar by Fitbit offers a digital health and fitness platform that helps and inspires users to get fit anytime, anywhere, and has a footprint of over 8.3 million downloads across the Fitstar Personal Trainer and Fitstar Yoga apps, with availability in 155 countries. Fitbit and the Fitbit logo are trademarks or registered trademarks of Fitbit, Inc. in the U.S. and other countries. Additional Fitbit trademarks can be found at www.fitbit.com/legal/trademark-list. Third-party trademarks are the property of their respective owners. Connect with us on Facebook, Instagram or Twitter and share your Fitbit experience. 1 To view resting heart rate on-device, you can customize the display settings in the Fitbit app. 2 American Heart Association, http://www.heart.org/HEARTORG/Conditions/More/MyHeartandStrokeNews/All-About-Heart-Rate-Pulse_UCM_438850_Article.jsp#.WHakSLYrJBx and The Canadian Journal of Cardiology, https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2787005/. 3 Prices listed are on Fitbit.com, pricing at retailers may vary. 4 Tracker sold separately. 5 Loose-fitting accessories may cause variations in your activity and heart rate stats. 6 Sleep Insights works with Fitbit One, Fitbit Flex, Fitbit Flex 2, Fitbit Alta, Fitbit Charge, Fitbit Alta HR, Fitbit Charge HR, Fitbit Charge 2, Fitbit Blaze and Fitbit Surge. 7 The NPD Group (News - Alert), Inc., U.S. Retail Tracking Service, Health & Fitness Trackers, Smart Watches, September - October 2016, Based on units and dollars. 8 Tracker sold separately. View source version on businesswire.com: http://www.businesswire.com/news/home/20170327005349/en/ |