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Former Chief Marketing Officer Launches New Platform Focused on Digital TransformationGREENSBORO, N.C., March 22, 2017 /PRNewswire/ -- Neal Davis, former chief marketing officer of Shift Now, Inc., has launched Dais X, a platform built to help business owners address the growing needs created by technological advances, marketplace shifts, the changing competitive landscape and the rise of the connected consumer.
Dais X operates three business units that empower clients to drive innovation, optimization and business growth. Dais Consult, Dais Ignite and Dais Digital provide a full range of capabilities to help clients grow and enhance their businesses, create a robust and transparent digital infrastructure, accelerate sales, improve operating efficiency and encourage innovation. "Dais X helps business owners navigate the complex and ever-changing digital world, which requires that digital strategies be implemented at the core of their businesses in order to remain competitive in today's market," said Davis, chief executive officer for Dais X. "Digital transformation often requires business owners to make difficult decisions that impact a range of key business activities. Dais X helps clients prioritize these decisions and implement them through a systematic process, essentially providing a roadmap for turning technology into transformation." Strategy work is led by a customized team of senior strategy and technology consultants from across the Dais X platform. The team assesses the client's market position and opportunity to improve performance, and helps clients identify the technologies, talent, capbilities and processes that help clients go beyond surface changes, to what is needed for a full digital reinvention. During custom-designed workshops, the Dais X team helps companies rethink key business activities such as marketing spend focus and optimization, IT, customer experience, product and service development, commerce, data and organizational structure. Using findings from the workshop, the team creates a new roadmap for growth. If a technology or product a client needs is not currently in market, Dais Ignite will scope the product and build it. This solution may be specific to a client's business, or it could be a solution to an industry-wide need. "There are gaps in the current business intelligence and analytics software market," added Davis. "Dais Ignite offers product development and software engineering services to help clients transform for the digital world." Dais X offers fixed-term, fixed-price options for consulting and implementation. To accommodate a variety of budgetary limits, Dais X also offers pay-for-performance models for certain digital solutions such as marketing spend optimization, return on digital investment, and media and technology delivery. "I'm excited about our platform's ability to transform small and midsize businesses," said Davis. "Digital can no longer be seen as just an extension of existing businesses. It's the core of the transformation opportunity. Digitization is necessary for all businesses to compete in today's market." The Dais X headquarters will be located at 1200 Revolution Mill Drive in Greensboro, North Carolina. Dais X is hiring. The company is actively recruiting mobile engineers, experience designers, product owners, full stack architects, machine-learning engineers, dev-ops engineers, senior consultants and administrators. Visit www.Dais-x.com for more information. About Dais X: To learn more about Dais X, visit www.Dais-x.com. For media inquiries, contact: To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/former-chief-marketing-officer-launches-new-platform-focused-on-digital-transformation-300427717.html SOURCE Dais X 
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