[March 22, 2017] |
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AI, VR, IoT and Kate McKinnon Headline Adobe "Summit Sneaks"
At Adobe (News - Alert) Summit, Adobe (Nasdaq:ADBE) will reveal its latest innovations
in areas including Artificial Intelligence (AI), Virtual Reality (VR)
and the Internet of Things (IoT) during the annual "Summit Sneaks."
Hosted by Saturday Night Live's Kate McKinnon, attendees will get a
sneak peek at new technologies designed to dramatically improve customer
experience. Fueling each of Summit Sneaks' previews and demos is Adobe
Sensei, which uses artificial intelligence and machine learning, as well
as Adobe's massive volume of content and data assets, to tackle today's
most complex experience challenges. Sneaks is a perennial highlight of
Summit and audience favorites often become part of future product
offerings.
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Whether you're a student, designer, enterprise or government agency,
reimagining your customer experience has become a critical part of every
digital transformation strategy. Technologies such as VR, AI, and IoT
will provide new ways to design and deliver great digital experiences.
All great experiences start with amazing design and deep intelligence,
which have long been Adobe's core competencies. Sneaks is the
opportunity for Adobe's top R&D talent to showcase work that pushes the
boundaries in these domains.
Some of the projects Adobe will be showing off at "Summit Sneaks"
include:
Virtual Reality and Augmented Reality
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VR advertising: When done effectively, VR can be personalized
and immersive while feeling natural. This project combines technology
across Marketing Cloud and Creative Cloud to enable real-time
advertising in a VR environment. Picture an individual wearing a VR
headset, placed in the middle of New York's Times Square. As she looks
around, billboards are replaced in real-time. The deep learning
capabilities powered by Adobe Sensei and the analytics and advertising
capabilities in Adobe Experience Cloud identify what the customer
would likely be interested in and pull the apropriate assets from
within Creative Cloud.
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Future of retail: The Microsoft (News - Alert) HoloLens is driving the ability
to compute in the physical world. The potential to visualize and layer
data over objects-through voice commands and gestures-offers the
ability for brands to see how consumers navigate physical spaces. This
project illustrates the opportunities for retailers by showing how
in-store shopper interactions can be captured and visualized within
Adobe Analytics. For instance, by placing sensors on its items, a
retailer can see that a product is generating heavy foot traffic and
release more variations and promotions to serve customer demand.
Artificial Intelligence and Machine Learning
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Intelligent website personalization: Personalized web
experiences increase brand engagement and conversion. This project
taps into Adobe Sensei's AI technology to make intuitive
recommendations about both layout and content. A travel
website, for example, could input retirees as its target audience.
Using Adobe Sensei's capabilities, the site can mine the brand's
digital asset system in Adobe Experience Cloud to recommend the most
effective layout and brand assets.
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Geo-based audience targeting: This project will allow brands
with a physical presence to tap into location technologies and engage
consumers on the move with relevant content and promotions. Using a
core service in Adobe Marketing Cloud, a fast food chain could
identify groups of opted-in users that display purchase intent through
engagement with the brand's mobile app. Through patterns identified
with Adobe Sensei's machine learning, users are grouped by location
and can be served up customized promotions that drive them to the
restaurant.
The Internet of Things
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Next generation voice assistant: Interactions (News - Alert) with interfaces
such as Amazon Alexa are currently transactional and anonymous, where
users receive information on general topics such as movie show times
or playlists. This project takes core Adobe Experience Cloud
technologies and Amazon's open APIs to create a more intelligent and
personalized assistant. For example, consumers can ask Alexa for their
reward status for a hotel chain or airline. Alexa can then use their
customer profile data and preferences to recommend promotions or
activities that take advantage of those reward points/miles in a
transparent and privacy conscious manner.
Helpful Links:
About Adobe
Adobe is changing the world through digital experiences. For more
information, visit www.adobe.com.
© 2017 Adobe Systems (News - Alert) Incorporated. All rights reserved. Adobe and the
Adobe logo are either registered trademarks or trademarks of Adobe
Systems Incorporated in the United States and/or other countries. All
other trademarks are the property of their respective owners.
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