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Give Customers Facts, Not ConfusionDENVER, March 21, 2017 /PRNewswire/ -- Fake news and alternative facts aren't just the latest buzzwords. They are a serious business threat. Customers form opinions about brands from the news stories and reviews they read online. Not only can false information confuse customers' perceptions about a brand, but it can tarnish a company's reputation, resulting in loss of business and missed business opportunities. To overcome these threats and foster positive perceptions, leading brands are implementing content moderation strategies. Through a combination of human insight and automation, these strategies allow brands to monitor, flag, and respond to objectionable, user-generated content. This month, TeleTech's eNewsletter, Dialogue takes a close look at how brands can use content moderation strategies to protect their reputations and deepen their relationships with customers. The March issue includes:
The Dialogue eNewsletter is published 12 times a year and has been designed to inspire customer experience excellence. Each issue contains the best customer-centric thought leadership and in-depth research articles. Click here to subscribe. ABOUT TELETECH
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/give-customers-facts-not-confusion-300426513.html SOURCE TeleTech |