Theatro Unveils New Voice-Assisted Selling Apps for Associates at Shoptalk 2017

LAS VEGAS, March 20, 2017 /PRNewswire/ -- Theatro, developers of the world's first voice-controlled wearables for hourly workers, today announced powerful, new voice-assisted selling capabilities that empower brick & mortar retailers to thrive in a retail environment being threatened by Amazon and by other pure-plays. Theatro has partnered with CloudTags to bring a new breed of voice-assisted selling apps to retailers, allowing store associates to upsell, cross-sell or recommend alternate products. This guidance is delivered covertly in the ear of every associate via Theatro's wearable Communicator. Theatro eliminates the need to check inventory at the cash register or research product alternatives at a terminal in the back room – tasks that can disrupt the flow of customer service on the sales floor.

Theatro's voice assisted selling apps, enabled by CloudTags recommendation engine and unique digital display capabilities, allow store associates to stay fully engaged with the customer on the sales floor to provide an elevated customer experience that leads to increased sales. In addition, Theatro and CloudTags will unveil the world's first voice-directed content distribution application for retail. This innovative solution enables associates to display product content on their tablet or on a digital display in the retail store just by using their voice. This powerful capability frees the associate from endless product searches and creates immediate interest from customers.

Theatro disrupted the retail industry in 2016 with the introduction of the first voice-based application platform delivered in-ear through a voice-controlled werable (or "hearable"), representing a new breed of mobility solution for hourly retail workers. Theatro is helping brick-and-mortar retailers level the playing field in the competition for ever-demanding customers who expect associates to provide them with instant, relevant information and superior customer service. Theatro's "heads-up and hands-free" platform also unlocks an associate's access to teammates' expertise and critical enterprise systems, such as pricing and inventory management, from anywhere in the store.

"Retailers today feel under siege in a hyper-competitive retail environment, but Theatro's voice solutions give them powerful new tools to win the hearts and minds of shoppers," said Chris Todd, Theatro's CEO. "Adding assisted selling as part of the Theatro platform will help ensure brick-and-mortar retailers can thrive in the age of Amazon."

Chris Todd will demonstrate Theatro's new voice-assisted selling apps on Tuesday, March 21, 2017 at 3:10 p.m. in Track Room 5: Demos & Announcements, as part of Shoptalk 2017's In-Store Innovation Session. To meet with Theatro at Shoptalk 2017, contact [email protected], or visit booth 542 March 19-22.

About Theatro

Theatro, based in Dallas Texas, brings the advantages of IoT wearables and new workforce-optimized apps together in a SaaS offering to provide companies in retail, hospitality and manufacturing with a new breed of mobile solutions for hourly or deskless employees. The Theatro voice platform and voice-controlled wearable connects retail associates to one another and to vital enterprise applications; with Theatro, store associates stay focused on the customer, without having to look at a screen to access information. Theatro's solution increases sales associate productivity, conversion rates and store profitability while enabling employee access to the information they need to provide new levels of customer service. For more information, visit www.theatro.com.

About CloudTags

CloudTags is the creator of the Connected Store - powering customer identification, predictive intelligence, and in-store remarketing. CloudTags drives increased ROI for retailers by helping customers to fall in love digitally with products in the store, then re-engaging them intelligently afterward. For more information, please visit www.connectedstore.com or follow the technology on Twitter @cloudtags.

Media Contact: Adam Silverman, SVP Marketing, Theatro, [email protected], 310-490-9836

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SOURCE Theatro

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