|[March 20, 2017]
Advantage Smollan to Acquire Combera Group GmbH
Advantage Smollan Limited, the joint holding company between Advantage
Solutions (Advantage) and Global Smollan Holdings (Smollan), announced
today its pending acquisition of Combera Group GmbH. Combera is a
specialist in outsourced sales, merchandising, auditing, activation and
engagement with operations in 13 European countries and a partnership
network that extends to many more. The completion of the acquisition is
subject to customary closing conditions, including receipt of all
necessary regulatory approvals.
Advantage Smollan provides outsourced sales, marketing, and technology
solutions for consumer goods manufacturers and retailers in Europe, and
after completion of the Combera acquisition will have operations in 15
European countries, including the United Kingdom, Germany, Austria,
Poland, Portugal and Russia.
Two years ago Advantage, which operates in North America, and Smollan,
which operates on four continents outside Europe, became the world's
leading retail solutions company when they announced a global
partnership that leverages each other's footprints and best practices to
provide seamless global services for deeper, broader strategic
partnerships with clients. This included the formation of Advantage
Smollan as a unified solution for Europe. After completion of the
Combera acquisition, the global partnership spans six continents and
more than 35 countries.
"The addition of Combera to our portfolio dramatically changes our
presence and scale and gives us the widest reach across Europe in our
space" said Laurence Clube, Chief Operating Officer of Advantage
Smollan. "Combera will also bring to the wider Advantage Smollan group
its many best practices and additional reach through its partnership
network which opens the door to future growth opportunities. The
transaction represents a big step forward on our vision to provide
comprehensive solutions across Europe and globally through the larger
partnership between Advantage and Smollan."
"In order to provide our enterprise clients with holistic retail sales,
technology, and reporting solutions in Europeand on a global scale, we
must have the absolute best in terms of local leadership, talent, and
resources on the ground in Europe so we can enhance our value
proposition through our expanded footprint and capabilities while
maintaining laser focus on our legacy regions" said Tanya Domier,
Advantage CEO. "We have delivered on this with our acquisitions and
leadership appointments to-date, from enlisting industry veteran Hans
Savonije of Royal Unibrew as the Executive Chairman, to our pending
acquisition of Combera which has a reputation for excellence and
expertise in every country it operates."
"Our long history and proven capabilities in outsourcing sales solutions
across a diversified European cultural landscape will enlarge the global
footprint of this joint journey" highlighted Sarah Auer, CEO of Combera.
Founded in 1976, Combera's client portfolio includes some of the leading
multinational brands operating in Europe. Given its history, success and
footprint, Combera will continue operating under its current name.
About Advantage Smollan
Founded in 2015, Advantage Smollan is the joint holding company between
Advantage Solutions (Advantage) and Global Smollan Holdings (Smollan)
that provides unified sales, marketing, and technology solutions for
consumer goods manufacturers and retailers across Europe. Advantage
Smollan offers the industry's best capabilities and technology along
with the local knowledge to address the unique dynamics of individual
markets. The company combines Advantage's and Smollan's best practices
and resources with the extensive experience and market leadership of
each portfolio company - all aligned in service excellence, thought
leadership, and entrepreneurial spirit to deliver better results for
clients and customers. For more information on Advantage Smollan, visit www.advantagesmollan.com.
For more information on Advantage, visit www.advantagesolutions.net.
For more information on Smollan, visit www.smollan.com.
About Combera Group GmbH
Combera was founded in Munich in 1976 with a mission to upgrade the
sales model through outsourced services. Since then the company has
diversified in service areas and geographical coverage but remained
committed to the original goal of delivering sales solutions at the
Point of Purchase. In early 2000's Combera started its international
journey by successively partnering with local entrepreneurs in other
countries. Through its partnership network Combera is a leading provider
across Europe of Field Marketing Services and Solutions, to leading
multinational brands with solutions for shopper engagement,
availability, activation and auditing. For additional information visit www.comberagroup.com
View source version on businesswire.com: http://www.businesswire.com/news/home/20170320005303/en/
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