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Case-Mate Collaborates With Leading Beauty Expert; Launches Line Of Branded Selfie Cases With Allure
[March 17, 2017]

Case-Mate Collaborates With Leading Beauty Expert; Launches Line Of Branded Selfie Cases With Allure


ATLANTA, March 17, 2017 /PRNewswire/ -- Case-Mate, the innovators of tech accessories, and Allure, the first stop for beauty consumers launches an exclusive collaboration of branded selfie cases and mirrored glass screen protectors today.

"We are thrilled to partner with the leading beauty expert in the industry, Allure, on our new line of selfie cases and screen protectors. Together, we have combined Case-Mate's 'on-trend' design and technology expertise with the authority of the leader in print and digital content, Allure," says Case-Mate's Chief Executive Officer Steve Marzio.

The Allure x Case-Mate Selfie Case offers adjustable, professional-grade LED lighting that will illuminate the user's face with a soft, flattering glow. The case is equipped with a 360° rotating ring for added functionality and security; while maintaining dual-layer drop protection. The user will be able to capture up to 2,000 selfies on one full charge. For a limited time, purchase of the Selfie Case will include a complimentary one year subscription to Allure Magazine, and onemonth subscription to the Allure Beauty Box.



In addition, we are introducing a new line of glass screen protectors. Protecting your device in style, The Allure x Case-Mate Mirrored Glass is ideal for last minute selfie touch ups.

The Selfie Case was unveiled at this year's Consumer Electronics Show in Las Vegas, and will come in two colors: rose gold and black (coming soon). It is available for purchase at $70 on Case-Mate's e-commerce site today, and coming soon to your local Verizon retailer.


"The Allure audience is mobile-first and active on social media throughout the day, so we're meeting them where they are," says Michelle Lee, the editor in chief of Allure. "With this Selfie Case, we're thrilled to merge functionality, inspiration, and utility in a way that's never been done before."

About Case-Mate:
Case-Mate is leading the mobile-accessory category with on-trend, fashion-forward styles. Since 2006, we've helped our consumer express their individual style without sacrificing fashion for protection. Case-Mate's trusted team of technology, design, and fashion connoisseurs have created an extensive cache of styles that let "you be you."

About Allure:
Allure is the leading voice in beauty—central to the cultural conversation about appearance and image. With a brand identity of expertise and encouragement, Allure and the Allure Best of Beauty Awards are the most trusted authority on products, innovations and trends—influencing over 60 million women to buy our recommendations annually. Through our print and digital magazine, website, social platforms, and beauty-box subscription business, Allure galvanizes 16 million consumer influencers with fresh, relatable, and visually dynamic content that underscores self-expression, diversity, and confidence.

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/case-mate-collaborates-with-leading-beauty-expert-launches-line-of-branded-selfie-cases-with-allure-300425177.html

SOURCE Case-Mate


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