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Adblock Plus Parent eyeo Announces Members of Independent Acceptable Ads Committeeeyeo, parent company of Adblock Plus, today officially announced the first members of the Acceptable Ads Committee (AAC), an independent group which will take over control of its Acceptable Ads program. The Acceptable Ads program began in 2011, when Adblock Plus started letting users block most ads, but permitting ads that met criteria for acceptability - so long as the user chose to participate. The AAC will take full authority over these criteria and the compromise between users who want to block intrusive ads and publishers who rely on advertising revenues. Also, in an industry first, an ordinary user will be seated as one of the 11 committee members to represent consumers' demands of the online advertising industry. The AAC will take over management of the Acceptable Ads criteria and the rules for whitelisting that Adblock Plus, AdBlock, Adblock Browser and Crysta all abide by to offer users the ability to block unwanted ads while allowing through better, more respectful ones for those users who choose to view ads. While eyeo is facilitating the recruitment of the members constituting the initial AAC, the various member groups represented on the committee itself will seat future committees. The AAC can have a maximum of 11 committee seats, representing nine member groups. At this time, there are eight committee seats filled: two of the (three) digital rights seats and the user seat have yet to be finalized. The user seat will be filled at the end of an ongoing recruitment process over various social media channels, and will represent the very first time that an actual user will have an equal part in a decision-making process with advertising ecosystem professionals. The committee members who took a seat are listed here: https://acceptableads.com/committee/members For-profit coalition
Expert coalition
User advocate coalition
The application process for joining the AAC is still ongoing and continuous. Interested parties should please apply here.
Acceptable Ads Committee
Links
View source version on businesswire.com: http://www.businesswire.com/news/home/20170315005652/en/ |