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Biggest effect of age on consumers' channel preferences seen in mobile appsJACKSONVILLE, Fla., March 14, 2017 /PRNewswire/ -- MarketingSherpa asked 2,400 U.S. consumers, "How often to you disengage with marketing by doing the following?" Of the six possible answers for the 11 channels satisfied and unsatisfied consumers were surveyed about, the biggest generational differences were seen in the "doesn't apply to me" response by satisfied customers to the option — "delete their app from your smartphone or tablet." There was a 14% standard deviation in how likely different generations were to respond that deleting mobile apps doesn't apply to them — 42% of the Silent Generation and 31% of baby boomers said that mobile apps do not apply to them, and even 15% of millennials and Gen Xers said the channel didn't apply to them. Daniel Burstein, Senior Director of Editorial Content, MarketingSherpa, shared all of the data in the MarketingSherpa article, "Mobile Marketing Chart: How likely millennials, baby boomers and Gen Xers are to delete your app." "If the above data gives you pause before developing an app (especially if your ideal customers are in an older demographic), there are a few ways you can decide whether pursuing an app is a wise investment for your company," Burstein said. The suggestions he listed in the article are:
View the entire study at MarketingSherpa.com/ConsumerStudy. For questions regarding the survey or its methodology, please contact Erin Donker at [email protected]. About MarketingSherpa Summit 2017 MarketingSherpa Summit 2017 is a showcase of inspirational stories of customer-first marketing. Building off Email Summit's heritage, the four-day 2017 Summit, taking place at the ARIA Resort in Las Vegas from April 10-13, 2017, will highlight some of the most successful digital marketing campaigns using email, data, mobile, social media and content, including award-winning case studies presented by brand-side marketers. There will be breakout sessions that offer interactive roundtables for marketing technology and messaging tips and advice from industry experts and brand-side marketers, as well as networking opportunities to exchange experiences. MarketingSherpa is a publishing subsidiary of MECLABS Institute. For more information about Marketing Sherpa Summit 2017, visit http://marketingsherpa.com/summit2017. About MECLABS Institute Founded in 1997 and based in Jacksonville, Florida, MECLABS Institute is the world's largest research institute dedicated to discovering how people make choices. MECLABS has been involved in direct Research Partnerships with companies throughout Asia, Europe and the Americas since 2001. As an institute focused on offer-response optimization particularly in the field of value exchange, the Institute is dedicated to taking an academic approach to improving the discipline of marketing by teaching its discoveries through workshops, online learning and a graduate-level program in partnership with the University of Florida. MECLABS' two publishing subsidiaries – MarketingExperiments and MarketingSherpa – publish experiments and provide insights to the marketing community. For more information about MECLABS, visit https://meclabs.com/. To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/biggest-effect-of-age-on-consumers-channel-preferences-seen-in-mobile-apps-300423378.html SOURCE MarketingSherpa |