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Looker Brings Actionable Insights to Critical Marketing Data on Google Cloud PlatformToday at the Google (News - Alert) Cloud NEXT conference, Looker launched a suite of Looker Blocks designed to give marketers the tools to enhance analysis of their critical data. Compatible with Google BigQuery Data Transfer Service, Looker's new Looker Blocks deliver a powerful, plug-and-play platform to turn data into actionable insights so that marketing organizations can use Looker to get greater value from their data immediately. The BigQuery Data Transfer Service eliminates the need for marketers to manually wrangle data to see how actions on different channels affect each other. The BigQuery Data Transfer Service automatically centralizes data from AdWords, YouTube, DoubleClick Campaign Manager and DoubleClick for Publishers into BigQuery, giving marketers a single source of truth they can trust. Marketers can also join this data with Google Analytics data via Google Analytics 360's BigQuery export feature. Looker today released pre-built Looker Blocks for each of these data sources to connect the dots for marketers. Looker makes it easy to expand on the Blocks to build custom campaign reports or full dashboards integrating data from multiple sources to paint a full picture of your company's activity. Organizations can now quickly iterate and optimize every piece of the advertising puzzle, increasing ROI and saving time. "In the past it has been nearly impossible to connect the data from all of your marketing channels in one central place and analyze all of it together," said Jen Grant, CMO at Looker. "The combination of Looker and Google BigQuery allows marketers to finally get an end-to-end view of all of their channels and drive incredible value to their businesses. And now the launch of Google's BigQuery Data Transfer Service and the new Looker Blocks for each of these marketing channels, means you can get it up and running incredibly quickly." "We look to evaluate and take advantage of this latest rollout, by moving past our previous manually intensive process to analyze our advertising campaigns against our web traffic trends," said Esfand Pourmand, SVP of Revenue at Hearst Newspapers. "Google's BigQuery Data Transfer Service makes it easy for us to centralize all the data from DoubleClick (News - Alert) for Publishers, Google Analytics, and other internal data sources. Looker will allow us to better make sense of that data as close to real-time as possible with a focus on accuracy and efficiency, all with the end goal of building intelligent and predictive products." "Google Analytics 360 with Looker is a winning combination. The integration between the two has delivered faster and deeper insights. Insight is delivered direct to business users via Looker with minimal setup. Our data has never been so transparent, enabling and widely adopted. Our users learn one tool with the power of many," said Jonathan Leedham, BI Manager at Reed.co.uk. "We look forward to using Looker Blocks and Google's BigQuery Data Transfer Service to pull the data from Google's other services and to create an even more robust view of our business in Looker. With Looker and Google Analytics we empower our teams to fine tune our site and help more jobseekers Love Mondays." Learn More about Looker for BigQuery Data Transfer Service
About Looker Looker is a complete data platform that offers data analytics, exploration and insights to every function of a business and easily integrates into every departmental application to get data directly into the decision-making process. The company is powering data-driven cultures at more than 800 industry-leading and innovative companies such as Sony, Amazon, The Economist, Sears, Spotify, Kohler, Etsy (News - Alert), Lyft and Kickstarter. The company is headquartered in Santa Cruz, California, with offices in San Francisco, New York, London and Dublin, Ireland. Investors include Kleiner Perkins Caufield & Byers, Meritech Capital Partners, Redpoint Ventures, First Round Capital, Sapphire Ventures, and PivotNorth. For more information, Connect with us on LinkedIn, Twitter, Facebook, G+ and YouTube or visit looker.com.
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