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How Four Fantastic Women Built Inksedge
[March 06, 2017]

How Four Fantastic Women Built Inksedge

BANGALORE, March 6, 2017 /PRNewswire/ --

Inksedge is the brainchild of four women who run the tech company despite having incredibly demanding personal lives as moms.

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This Women's Day, salute the four fantastic women - Rohini Chakravarthy, the CEO, Swathi Kulkarni, the India GM, Anuja Ranjane, the co-founder and Usha Seetharaman, the chief of engineering, who run, a one-of-its-kind event communications company that operates out of the US and India.

The four ladies are all mothers who also happen to successfully manage an e-commerce company, from raising funds to developing technology that enhance user-experiences.

Inksedge is a dream destination for anyone looking to host a significant event in their lives - a marriage, a thread ceremony, an arangetram, a birthday, a new baby in the family or even a memorable Diwali or New Year - and need a perfect set of invitations and paper and e-communication for that.

With over 2000 products that offer the unique technology of self-customizing e-cards and paper cards, Inksedge is now a significant Indian player in the $2 billion card industry. The four women at the helm are mothers and have managed to balance work and life to the T. All four women are mothers of two children each, and juggle their demanding personal lives while being equally successful in their professional ones.

Rohini, a serial investor dividing her time between Palo Alto, California and Bangalore, India, and mother to two eenage children, built up Inksedge in 2014 as a result of the frustration she faced when she couldn't get traditional card shops to design her son's thread ceremony card the way she wanted.

Rohini connected with Anuja, who by then was already working for the e-commerce stationery market in the US and toying with the idea of similar, beautifully-designed, customized stationery for Indian buyers. "I always had a dream that this model would work for the Indian market as well. I happened to meet Rohini who had the same vision and that's how Inksedge started," she says. The co-founders raised $2 million to start Inksedge.

Usha, the head of engineering, marries the complex paper designs into their e-avatar. Using self-developed technology that no other player in the e-card market has in the world, Usha says that she is "on a mission to strike a balance between great resolution, performance and ease-of-use for the customers."

Binding the entire process together is Swathi, a graduate of ISB, specializing in digital marketing. Swathi also has an engineering degree and worked with the semi-conductor industry and wrote codes for close to a decade before she joined the startup space.

But their biggest achievement, the fantastic four agree, is that they have been able to do this through motherhood, household chores and all that goes with it, and strike the perfect balance in their lives. Anuja says she relies on to-do lists to get her through the day.

Rohini, who is extremely hands-on, says, "I like things on a weekly cycle, so there is a predictable flow of interactions." She follows up with her team in India on skype and email.

The Inksedge women may have it all, but it all comes down to hard work and organizing life to make every compartment of it work in tandem; and doing everything with a little bit of love. 

About Inksedge:    

Inksedge is a design oriented e-commerce company focused on the Indian market. They offer high-quality event stationery (invitations for all occasions, holiday cards and shagun envelopes) that is easy to personalise and share. Inksedge is a premium brand focused on offering a stellar experience to their customers; classy designs on the finest paper, hassle free ordering experience and delightful delivery of the most exquisite event stationery at your doorstep. The entire experience of wedding cards shopping with Inksedge is enjoyable. Their customers just need to have a guest list and pick from the gamut of designs. Everything else is taken care of. Clients can sit back and prepare for the grand event ahead of them.

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Media Contact: 
Swagata Sen 
Content Strategist



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