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Boomerang Commerce Unveils Next Generation of Its Price Performance Management ApplicationeTAIL WEST CONFERENCE - Boomerang Commerce, the leading Retail Performance Management solution, introduces the next generation of its flagship Price Performance Management (PPM) application. The new release represents the first technology solution designed to help chief merchants and their teams make better pricing decisions at scale. By combining machine-learning technology with an intuitive interface designed specifically for merchant workflows, the system accelerates revenue and margin growth, saves time, enhances collaboration and perfects price discipline for omni-channel retailers. eTail West Conference attendees can see a product demo at Booth #205 at the JW Marriott in Palm Springs, California, or attend the executive presentation "Why is Tech Leaving the Chief Merchant Behind?" on Feb. 28 from 4:25-4:40 p.m. This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20170228006228/en/ Boomerang Commerce Price Performance Management (PPM (News - Alert)) Application Dashboard (Photo: Business Wire) "The chief merchants leveraging Boomerang Commerce's Price Performance Management application tell us it's like having the best and brightest from the industry's top retailers working alongside their teams to guide and mentor them through pricing best practices that drive real results," says Boomerang Commerce CEO Guru Hariharan. "The solution helps large, omni-channel retailers, as well as online retailers, turn their pricing strategies into a strategic advantage that helps them modernize for the future of retail." Boomerang Commerce Addresses Retail Challenges Today's retailers and brands are under attack - from changing consumer expectations and shopping behaviors to more competition from large online retailers and new entrants. Retailers must find new methods to drive profitable growth through better merchandising strategies and pricing decisions. However, chief merchants and their teams are significantly underserved due to the lack of tools, resources and visibility across their entire business that is required to significantly move the needle. Today's retailers are still primarily relying on legacy systems that were designed before e-commerce and omni-channel commerce existed. As a result, no single system is managing and optimizing the customer experience across channels - across stores, web and mobile touchpoints. Boomerang's PPM solution brings data from these disparate sources together, identifies opportunities and problems, and recommends pricing strategies that help merchandisers increase revenue without eroding margin. The application is already in use by 10 of Internet Retailer's top 30 and other leading retailers and brands. "Despite massive amounts of data that retailers have amassed, the data are often locked away in siloed legacy systems that make it nearly impossible to make timely, data-driven decisions," says Professor V. "Seenu" Srinivasan, Adams Distinguished Professor of Management, Emeritus, Stanford University, and co-inventor of Conjoint Analysis. "I see the need for real-time based software technologies to survive and thrive by combining external market signals with internal data, and leveraging modern data analytic methods to identify growth opportunities and prescribe better merchandising decisions." Boomerang Commerce's PPM Application Helps Chief Merchants Capture Market Share and Impact Profitability The Boomerang PPM application supports pricing excellence and strategic pricing and execution. With Boomerang's new action-driven interface, retailers can quickly assess the current and future health of their business, address key areas of opportunity with just a click and see the impact of their choices, building institutional pricing knowledge that can be leveraged to further drive business performance. The system features:
Availability Available now, the Boomerang Price Performance Management application is delivered as a software-as-a-service (SaaS (News - Alert)) subscription. Implementation typically takes 30 days, and merchandisers can start taking action on the advanced data analytics and recommendations immediately following. More information is available on Boomerang's blog. About Boomerang Commerce Founded in 2012, Boomerang Commerce is a leading retail technology company led by veterans from Amazon and McKinsey. Our Retail Performance Management suite enables retailers to drive profitable growth, streamline operations and realize their merchandising strategy in today's hyper-competitive, customer-driven world. Our flagship product, Boomerang Pricing Performance Management, rapidly analyzes, tests and deploys smart pricing strategies at scale for products across multiple channels. Our customers include 10 of the top 30 retailers including Staples (News - Alert), GNC, and Groupon Goods. The company is backed by Madrona Venture Group, Shasta Ventures and Trinity Ventures and is headquartered in Mountain View, California. To learn more, visit www.boomerangcommerce.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170228006228/en/ |