[February 27, 2017]

FitLife Brands to Showcase Products at the 2017 Arnold Sports Festival

FitLife Brands, Inc. ("FitLife") (OTCBB: FTLF), an international provider of innovative and proprietary nutritional supplements for health conscious consumers marketed under the brand names NDS (News - Alert) Nutrition Products™ ("NDS") (www.ndsnutrition.com), PMD® (www.pmdsports.com), SirenLabs® (www.sirenlabs.com), CoreActive® (www.coreactivenutrition.com), Metis Nutrition™ (www.metisnutrition.com), iSatori™ (www.isatori.com), Energize (www.tryenergize.com), and BioGenetic Laboratories, (www.biogeneticlabs.com), today announced iSatori will attend and showcase its products at the 2017 Arnold Sports Festival on March 2 - 5 in Columbus, Ohio. The expo will be held at the Greater Columbus Convention Center. In addition, iSatori will also attend the Arnold Classic Australia on March 17 - 19 in Melbourne, Australia.

iSatori athlete and four-time World's Strongest Man, Brian Shaw, will compete in the Arnold Strongman Classic, the premier event during the four-day festival. Mr. Shaw previously won the Strongman Classic in 2011 and 2015. Mr. Shaw will also make a guest appearance at the iSatori booth, #957, on Sunday, March 5 from 1:00 - 3:00 PM.

"We are excited to be able to showcase our latest iSatori products and be on hand to watch our iSatori athlete, Brian Shaw, compete in the 2017 Strongman Classic at the Arnold Sports Festival in Columbus," said John S. Wilson, CEO of FitLife Brands. "The Arnold is the premier fitness expo in the country with over 200,000 people in attendance over the duration of the show. The iSatori presence will be significant, including Brian Shaw competing in the marque event at the festival, which provides us a great opportunity to build brand awareness for iSatori products. Furthermore, we will be attending the Arnold Classic in Australia in March, which will help to broaden our reach into the Australian market."

About the Arnold Sports Festival
The Arnold Sports Festival is the world's largest multi-sport festival. The 2017 Arnold Sports Festival will feature 18,000 athletes from 80 nations competing in a record 70 sports and events, including 14 Olympics sports. In addition, it is the home of the The Arnold Fitness EXPO, the nation's largest health and fitness exposition. The 2017 Arnold Fitness EXPO will feature more than 1,000 booths of the latest in sports equipment, apparel and nutrition and two stages that host unique, non-stop competitions and entertainment. The event will attract over 200,000 attendees for the entire weekend.

About FitLife Brands
FitLife Brands is a marketer and manufacturer of innovative and proprietary nutritional supplements for health conscious consumers. FitLife markets over 80 different dietary supplements to promote sports nutrition, improved performance, weight loss and general health primarily through domestic and international GNC® franchise locations. FitLife is headquartered in Omaha, Nebraska. For more information, please visit our new website at www.fitlifebrands.com.

Forward-Looking Statement
Statements in this release that are forward looking involve known and unknown risks and uncertainties, which may cause the Company's actual results in future periods to be materially different from any future performance that may be suggested in this news release. Such factors may include, but are not limited to: the ability to of the Company to continue to grow revenue; and the Company's ability to continue to achieve positive cash flow given the Company's existing and anticipated operating and other costs. Many of these risks and uncertainties are beyond the Company's control. Reference is made to the discussion of risk factors detailed in The Company's filings with the Securities and Exchange Commission including its reports on Form 10-K and 10-Q. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the dates on which they are made.

View source version on businesswire.com: http://www.businesswire.com/news/home/20170227006229/en/

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