|[February 24, 2017]
MWC2017: SPB TV AG to Showcase Innovative VR/360° and Ad Expert Solutions for Mobile Video, and Announce Expansion into New Markets
Swiss SPB TV AG, a leading global provider of end-to-end mobile
TV, OTT TV and IPTV (News - Alert) solutions, will showcase VR and 360° functionality
in its innovative multi-platform product line, and new Ad Expert solution,
at Mobile World Congress (News - Alert). It will announce new partnerships in
advancing mobile video services in emerging markets.
SPB TV Rosing, an innovative platform for an immediate launch of
mobile TV and OTT/IP services, is now enabled to bring full HD and VR to
all types of screens. SPB TV Astra, a solution for fast,
high-quality processing of linear TV and VoD streams from a single
headend to any device, including mobile and tablet, now supports 360°
video encoding. VR is integrated across all solutions including SPB
TV CDN, video player and SPB TV Genie framework. SPB TV
developed its unique 360° video delivery format with adaptive pyramid
projection smoothly reallocating stream quality.
SPB TV AG will present Ad Expert - a sophisticated in-stream ad
detectin and replacement solution for targeted and personalized TV
commercials, with transparent tracking and performance analytics, that
works across its product line for greater monetization potential. It now
supports targeted 360° video ads delivery.
"This year, our mobile TV and multi-platform product line is empowered
with VR. It delivers 360° video in high quality and without significant
traffic increase, working fine even in 3G," said SPB TV CEO Kirill
Filippov. "Ad Expert gives a strong and unique advantage to mobile
operators and content providers worldwide," he noted.
SPB TV AG will announce a new key partnership with Channel One,
Russia's national broadcaster, and National Advertisement Alliance,
which controls over 80% of TV ad sales in Russia, to utilize its Ad
Expert solution which allows to insert targeted ads in OTT streams.
Advancing in emerging markets, SPB TV AG will announce new key
strategic partnerships, bringing new mobile TV and video services to
Iran, Pakistan and Belarus, based on its fast and efficient SPB TV
Rosing platform for operators, the most cost effective OTT and IPTV
solution in emerging markets.
SPB TV will take part in MWC Exhibition at Hall 5, Stand 5D41.
For more information about SPB TV AG, please visit www.spbtvsolutions.com
View source version on businesswire.com: http://www.businesswire.com/news/home/20170224005436/en/
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